INTRODUCTION

Samsung is one of the worlds leader in producing any kind of electronic devices VISION

Internal and external environment

Internal competition between departments of developing new products Very strong HR management External Competition with well known brands Emphasis on advertising and creation of new image of company

BCG MATRIX(SAMSUNG)
STAR
TV business Mobile phones PCs
QUIESTION MARK?? Printer Camera business

CASH COW

DOG

The semiconductor business

Home appliances

An soff Matrix

SAMSUNG

Competitor analysis
Key industry Weighting success factors 1.Extensive distribution 2.Customer focus 3.Economies of scale 4. Product innovation Totals Samsung TCS

Porter 5 forces model

(HIGH) Large investment Difficulty for entrants as well as customers

(HIGH) Various kinds of products compatible with Nokia

(HIGH) SIMILAR PRODUCTS

(HIGH) Smart phones concept coming up

SWOT ANALYSIS
STRENGTH Technologically very advanced Provide customer innovative products WEAKNESS It is not proactive enough Products are not user friendly Weak SCM

OPPURTUNITY Can gain more market share Product variation

THREATS Samsung competitors in electronic market eg Sony, Panasonic Telecommunication industry

More focus on Cell Phone Samsung advertisement policies

TOWS Matrix
STRENGTHS WEAKNESSES

Opportunities

(S-O strategies) BY focusing more on product variation it can gain MARKET SHARE as its strength

(W-O strategies) By focusing on its weaknesses of SCM It can convert it into covering more market share (W-T strategies)

Threats

(S-T strategies)

Conclusion