Business Research

Proposal

Social
enterprise
women safety
in India

Submitted By:

Cover artwork by Tony Amaral

Table of Contents

• Contents
• 1. Executive Summary
• 2. Introduction
• 3. Project Aims and Objectives
• 4. Feasibility and Viability
• 5. Problem/Solution
• 6. Beneficiary Analysis
• 7. Methodology
• 8. TimeLine for the Project
• 9. Risks Identified
• 10. Budget Allocation
• References
•
 Executive Summary
Opportunity/Problem:
• The biggest stress a woman can carry is the obligation to safeguard her body. She doesn't feel
comfortable in the house either from the inside or the outside. In addition to dealing with discrimination
and other societal issues, women in contemporary India also disproportionately suffer from acts of
violence and abuse (Doss et al., 2017).
• Literature Review
• The necessity of establishing such safety stations and relaxation rooms for Indian women to protect them
from sexual abuse has been determined through a study of relevant research.
• Aims and Objectives:
• Launching a social venture that will offer rest areas and checks at regular three-kilometer intervals is the
aim of the initiative. Establishing focal sites with a nurse, social worker, and police officer on duty is
crucial given the sexual abuse epidemic's expanding frequency.
• Tools and Methodology
• To find out quantitative and qualitative data, both both primary and secondary sources would be
employed. Tools including case study analysis as well as suggestions from experts in the field will be
employed to meet the goals.
• Time-Line:-
• The project does indeed have a start date of January 1, 2023, and a finish date of April 15, 2023, with the
adequate time taken into account for both the duties and unforeseen occurrences.
• Known Risks & Remediation:
• A risk scale has been used to categorize the many dangers connected to the research, and each hazard
has additionally been assigned a mitigation method.
• Research Budget:-
• The first strategy is to use free sources both primary and secondary but a maximum budget of 50,000
Rupees has been set aside to compensate for any deficiencies.
Introduction
Women suffer more than any other God-created being while being God's
most prized creation. Although it pains me to say it, women could have it
better in the United States than abroad. The National Crimes Records
Bureau (NCRB) of India received 88 rape reports on average per day in
2019. According to NCRB figures, the probability of rape has increased for
girls and women by 44% over the past ten years (Thomas and Mura,
2019.).

Experienced violence Never experienced violence

Project Aims/Objectives
To start a social enterprise that ensures women safety in India.
Objectives to achieve the aims:
• Conduct historical research on current solutions to discover gaps.
• To test novel solutions and approaches for women's safety.
• To develop a "Hybrid" profit/non-profit model that would assure long-term
viability.
Feasibility and Viability

Key Issues
• Arundhati Ghosh, an activist, asserts that "There are numerous Indias." A
sexually and economically constrained India struggles to become a free and
modern India. Indian women strive for freedom, but traditional views on gender
and sexuality are still prevalent. According to psychologists, patriarchy
promotes men to mistreat their female partners "When men treat women like
second-class citizens, it occurs (Bailey 2021). This is a typical illustration of
macho chauvinism, in which the guy rules and rules over the woman." Women
are trained to be submissive, reliant, and respectful of authority, while men are
socialized to adopt stereotyped male roles of dominance and control (Roy, and
Bailey 2021).
Policies for Women's Safety in India

• The Indian Constitution

ensures equal rights for
women under Articles 14 and
39, as well as protection
from state discrimination
• under Article 15(1).
Sex between (d). While
a child
Article 51(A)(e) declares
(below 14) and an adult is
rejection of actions that
always rape.
threaten women's rights,
• Article
A girl and a42 permits
boy cannot
governments to implement
be married before they
measures
are both 17 (or to beforeensure
16,
employees
with parentalare treated
approval).
equally and securely at work
(Natarajan, 2016).
Problem/Solution

Problem: Even in the twenty-first century,

women's physical and sexual safety in India is
still not guaranteed. In our culture, women face
more challenges daily than men do (Hossain et
al 2022). The fear of attack and teasing affects a
woman's physical form, range of motion,
prospects for employment, and social
interactions. In India, there are still limitations
on women's freedom of movement, particularly
at night and in public areas.
Solution: To launch a social enterprise that
places safety stations and rest areas every three
kilometers. It is essential to create such places
where a multidisciplinary team, consisting of a
nurse, social worker, and police officer, can be
present due to the rise in the occurrence of
sexual abuse.
Beneficiary Analysis
• Two prospective clients are being taken into account: the impact
audience as well as the customer audience. Women in India who
deal with sexual assault and experience severe conventional male
roles at home or work make up the institution's IMPACT-BASED
TARGET AUDIENCE and therefore will gain from its efforts.
• The Target Customer AUDIENCE (COMMERCIAL) is made up of
people like college students, families, organizations, charities,
activists, and indeed the administration who will donate to the
project, serve, help raise awareness, teach others, and promote it.

?
Methodology
• Objective one: Secondary research
• Both internal and external secondary
data sources are will be used.
External data will be gathered from
books journal publications and
periodicals, while internal data will
be gathered from organizations and
their records.
• Objective two: Survey questionnaire Eskola
• Because they are a fast, simple, and
low-cost means to gather data from
large sample groups, questionnaires
have found broad usage in research.
These tools may be used to provide a
reliable read on anything like
behavior, preferences, intentions,
attitudes, or beliefs.
• Objective three: Business model
• Early implementation on digital
platforms, will be carried out in three
steps beginning with the design of a
website, followed by the creation of
an appearance on social media, and
finally a one-on-one cognitive
walkthrough.
 TimeLine
Activities January 1-15 January 16-31 February 1-15 February 16-28 March 1-15 March 16-31 April
2023 2023 2023 2023 2023 2023 1-15
2023

Research in the study area

Survey questionnaire

Business model
Early stage implementation

Designing website

Creating social media

One-to-one cognitive
walkthrough

Mid-stage implementation

Investment and funding

Lancing social media and

website

Last stage implementation

Starting registration

Launch
Evolution
Risks Identified

• Many
S.no
men do Risk
Risks Identified
not Impact
use violence against women
Risk Mitigation Strategy

1. Not contacting specialists for Unanswered queries could It is crucial to begin talking to the experts as soon
guidance negatively impact the quality of as possible by adopting a proactive strategy. If
the submitted work. speaking with them is not possible, secondary
information sources may be employed to access
industry professionals' opinions.

2. Techniques and strategies Goals might not be attained. Before using the equipment and techniques, have a
might not be sufficient to thorough conversation with the supervisor.
achieve the goals.

3. Sickness or any other Work could deteriorate. Each work has been given adequate time, and an
unforeseeable situation estimated 7 days have been set aside for such
situations.
Budget Allocation

Spending Plan Descriptions Budget in INR Provenance of Funds

Ground Level Analysis ₹5,000 Self-Funded

Expert Opinion ₹5,000 Self-Funded

Miscellaneous ₹40,000 Self-Funded

References
• Bailey, A., 2021. Safe in the City? Negotiating safety, public
space, and the male gaze in Kolkata, India. Cities, 117, p.103321
• Doss, C., Siva, R., Christopher, B.P., Chakraborty, C. and Zhu, H.,
2017. Zika: how safe is India? Infectious diseases of
poverty, 6(1), pp.1-4.
• Hossain, M.A., Mahajan, K. and Sekhri, S., 2022. Access to toilets
and violence against women. Journal of Environmental
Economics and Management, 114, p.102695.
• Natarajan, M., 2016. Rapid assessment of “eve teasing”(sexual
harassment) of young women during the commute to college In
India. Crime Science, 5(1), pp.1-11.
• Natarajan, M., 2016. Rapid assessment of “eve teasing”(sexual
harassment) of young women during the commute to college In
India. Crime Science, 5(1), pp.1-11.
• Parikh, A., 2018. Politics of presence: women’s safety and
respectability at night in Mumbai, India. Gender, Place &
Culture, 25(5), pp.695-710.
References

• Roy, S. and Bailey, A., 2021. Safe in the

City? Negotiating safety, public space, and
the male gaze in Kolkata,
India. Cities, 117, p.103321.
• Thewire. (2018). A Closer Look at Statistics
on Sexual Violence in India. Retrieved 12
22, 2022, from
https://thewire.in/society/a-closer-look-at-st
atistics-on-sexual-violence-in-india
• Thomas, T.K. and Mura, P., 2019. The
‘normality of unsafely’-foreign solo female
travellers in India. Tourism Recreation
Research, 44(1), pp.33-40.