Eka Nanda Sari (44316010022)

Siti Adila Hayi (44316010027)

Dewi Astriningsih (44316010028)
 POSITIONING
Wardah positioned itself as affordable cosmetics
suitable for Asian Women, especially for those who seeking
secureness about their cosmetics ingridients. Wardah provided
safe, all natural, and halal cosmetics. With the tagline
“inspiring beauty”, wardah encourage Indonesia’s young
women up to adult (age 18 – 40) to feel good about themselves
and care for others.

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 STRENGTH
• Pioneer of Halal cosmetic

• Affordable

• Accesable

• Natural ingredients

• Great make up formula for daily usage

• Suitable for asian women

• Well integrated promotion

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MARKETING MIX (PRODUCT)

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 MARKETING MIX (PRICE)

Acne Face Powder Blush On Compact Powder Crystallure Lipstick

IDR 43.000 IDR 43.000 IDR 41.000 IDR 75.000

Double Function Kit Exclusive Matte Lipstcik Eyexpert Aqualash Mascara Lip Balm
IDR 50.000 IDR 59.000 IDR 47.000 IDR 22.000
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 MARKETING MIX (PLACE)
Direct Selling - MLM Direct Sales – Wardah Beauty House

Store Retail

Online Retail

http
://wardahshop.id/ 6
MARKETING MIX (PROMOTION)
Advertising

TV and YouTube Printed

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MARKETING MIX (PROMOTION)
Advertising

Catalog Public Ad

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MARKETING MIX (PROMOTION)
Social Network

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MARKETING MIX (PROMOTION)
Public Relation

PR - Event

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MARKETING MIX (PROMOTION)
Public Relation

Contest Event

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 INSPIRING BEAUTY
The faces of the brand

As a prestigious brand for women, Wardah supports all Inspiring Women to come forward and show their
creativities. Inspiring Women are complete package. They have outer beauty, many achievements in any fields and are
highly dedicated in inspiring others.

Inneke Koesherawati Natasha Rizky

Raline Shah Zaskia Sungkar

Dian Pelangi
Dewi Sandra
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FLYER

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Thank You~
Any question?