Organizational behavior PSDA

S U B M I T T E D B Y: A R YA M A N N S A K U J A

S U B M I T T E D T O : D R . S H E FA L I V E R M A

ENROLMENT NO. 12917703522

SEMESTER & SECTION : 3M

T O P I C : L E A D E R S H I P F R A M E W O R K O F H I N D U S TA N U N I L E V E R L I M I T E D ( H U L )
HUL
HUL, which stands for Hindustan Unilever Limited. HUL is one of
India's largest and most well-known consumer goods companies. It is
a subsidiary of Unilever, a multinational consumer goods company,
and it operates in various sectors, including food and beverages,
personal care, home care, and more. HUL's product portfolio
includes popular brands like Dove, Lux, Surf Excel, Rin, Knorr, and
many others.
LEADERSHIP FRAMEWORK OF HUL.

Hindustan Unilever Limited (HUL) has a leadership

framework built on several key pillars that drive its
organizational culture and success. Here's an
elaboration on HUL's leadership framework
1. Values and Purpose:

Values: HUL places a strong emphasis on its core values, which include integrity, respect for people,
and responsibility. These values are not just written on paper but deeply ingrained in the company's
culture. Integrity underscores ethical behavior in all business dealings. Respect for people extends to
employees, customers, and the communities they serve. Responsibility entails a commitment to
sustainability and responsible business practices.
Purpose: HUL's overarching purpose is "to make sustainable living commonplace". This reflects its
dedication to environmental and social sustainability. Leaders within HUL are expected to align their
actions and strategies with this purpose.
2. Inclusive Leadership:
HUL is known for fostering diverse and inclusive workplaces. This
means that leaders at all levels of the organization are expected to
promote diversity, inclusion, and equality. Inclusivity is seen as a
driver of innovation and a key factor in HUL's ability to understand
and meet the diverse needs of its customers.
3. Visionary Leadership

HUL encourages its leaders to think beyond the status quo and to be
visionary. Visionary leadership involves setting ambitious goals and
driving innovation to achieve them. HUL's leaders are often at the
forefront of industry trends and are encouraged to take calculated
risks to stay ahead in a competitive market.
4. Customer-Centric Leadership:
Leaders at HUL are expected to be customer-centric. They are
encouraged to deeply understand the needs and preferences of their
customers, whether it's in the personal care, home care, or food and
beverage sectors. Customer-centric leadership ensures that the
company's products and services are tailored to meet consumer
expectations and preferences.
5. Sustainability Leadership:
Sustainability is a core pillar of HUL's leadership framework. HUL is
committed to reducing its environmental footprint, promoting
sustainable sourcing, and contributing to broader social and
environmental causes. Leaders are expected to integrate
sustainability into their strategies and decision-making processes.
This includes efforts to reduce waste, conserve water, and lower
carbon emissions.
6. Leadership Development
HUL invests significantly in leadership development programs. These
programs provide training, mentorship, and growth opportunities for
leaders within the organization. The company believes in nurturing
its leadership talent and empowering leaders to reach their full
potential.
7. Leadership Impact
HUL's leadership framework aims to have a positive impact on various fronts:

Environmental: Through sustainable practices and initiatives, HUL aims to

reduce its environmental impact, such as water conservation and waste
reduction.

Social: The company engages in community development projects, hygiene and

sanitation initiatives, and other social impact programs.

Business: HUL's leadership framework has contributed to its sustained business

growth, market leadership, and ability to adapt to changing market conditions.
Conclusion
In conclusion, HUL's leadership framework is a
comprehensive approach that encompasses values,
inclusivity, vision, customer focus, sustainability, and
continuous development. It has played a vital role in the
company's success and its commitment to being a
responsible and sustainable business.
REFERENCES
• HUL's official website: https://www.hul.co.in/
• HUL's annual reports, which are often available on their website.
• Corporate governance reports provided by HUL.
• Press releases from HUL announcing leadership initiatives or changes.
• Business news articles or reports covering HUL's leadership and corporate
practices.
• Financial publications or business news websites, such as Bloomberg, Forbes, or
The Economic Times, for articles on HUL's leadership practices.
• Industry reports on consumer goods and FMCG (Fast-Moving Consumer Goods)
that may discuss leadership strategies of major companies like HUL.
• Academic journals focused on business management, leadership, or corporate
governance that may analyze case studies including HUL.
• LinkedIn profiles or professional profiles of HUL executives, which might provide
insights into their leadership philosophies.
• HUL's participation in industry conferences, where leaders may share insights into
the company's leadership approach.