CENTRAL EDUCATION UNIT ‘S – 5 MIN PRESENTATION

Topic – Social media Networking /Marketing

 Marketing

• Marketing is the process of interesting potential

customers and clients in your products and/or services
 Social media marketing :
• Use of social media platforms to connect with your audience to build your
brand, increase sales, and drive website traffic.
• This involves publishing great content on your social media profiles,
listening to and engaging your followers, analyzing your results, and
running social media advertisements.
 Four core pillars for social marketing:

1. Strategy
2. Planning and publishing
3. Analytics and reporting
4. Advertising
 STRATEGY-
• Goals-Business goals(Brand awareness, create a community,
and serve as a customer support channel for your customers.)

• Social media platforms you want to focus.( Facebook,

Instagram, Twitter, LinkedIn, Pinterest, YouTube,
Snapchat,tiktok,tumblr, Messenger, WhatsApp, and WeChat.)

• Type of content do you want to share-educational,entertaining

content,business marketing.
Planning and publishing:plan your content ahead of time
instead of creating and publishing content spontaneously.

Analytics : Social media analytic tools (buffer etc) Analyse which

platform had made more approach on marketing and concentrate
on other medias too.

Advertising : social media advertising campaigns to target

audience.
 Advantages or pros of social networking-

• Global connectivity
• Reduced costs for marketing
• Generate revenue
• Develop your brand
• Real-time information dissemination
• Connect:
• Exchange ideas
• Improved Search Engine Ranking
 Disadvantages or cons of social networking:

• Having an unclear overall social media strategy

• Failing to maintain a consistent presence on social media
• Substituting online interaction for offline connection
• Risks of bullying, harassment, or other inappropriate behaviour by
others on your profile
 U B NI
NK YO Do Business Differently

THA