SURVEY

& MARKETING
STRATEGY
P R E S E N TAT I O N
 OUTLINE
1. ABOUT 4G VIETTEL 3. MARKETING MIX - 4P

2. DATA ANALYSIS 4. PROMOTION

 ABOUT
4G VIETTEL
 DATA
ANALYSIS
GENDER AGE
OVERVIEW

INCOME
OVERVIEW

81.5 %
< 8M VND

INCOME
USER
Factors affect decision
to use

USER
USER
MARKETING
MIX - 4P
PROMOTION
Healthy Food

New Healthy Recipes

Presentations are tools that can be used as lectures, speeches, reports, and more. It is mostly presented like before an
audience. It serves a variety of purposes

Description
Presentations are tools that can
be used as lectures
 OVERVIEW

Free Delivery Order Food

Order Presentations are tools that can be

used as lectures.

Presentations are tools that can be used as

lectures, speeches, reports, and more. It is
mostly presented like before an audience. It Delivery Food
serves a variety of purposes Presentations are tools that can be
used as lectures.

Order Now
Welcome Slide
A business plan is a written document that describes in
detail how a business, usually a new one, is going to
achieve its goals. A business plan lays out a written plan
from a marketing.
Healthy Food

Organic Food

Vegetables And Fruit Is

Presentations are tools that can be
used as lectures, speeches, reports,
and more.
Good
Presentations are tools that can be used
as lectures, speeches, reports, and more.
It is mostly presented like before.

Fresh Fruits
Presentations are tools that can be used
Presentations are tools that can be
as lectures, speeches, reports, and more.
used as lectures, speeches, reports,
It is mostly presented like before.
and more.
 Our Timeline

2011 2016 2020

A business plan is a A business plan is a A business plan is a

written document that written document that written document that
describes in detail how a describes in detail how a describes in detail how a
business, usually a new business, usually a new business, usually a new
one. one. one.
 Market Adoption

Tech
Enthusiasts Visionaries Pragmatists Conservatives Skeptics

Innovators Early Early Late Laggards

Adopters Majority Majority
The Competition
 Competitor Analysis
Legacy Competitors Emerging Competitors

Ankle Biters Contenders

Emergent Rivals
Win Rate

Opportunity Volume
 Competitor Advantages

Broad Target
Cost Leadership Differentiation

Scope
Narrow Target

Differentiation
Cost Focus
Focus

Lower Cost Differentiation

Source of Competitive Advantages

 Customer Profile
Specific Person
What do the want?
What are their goals?
What are their values?
Pain
What are the challenges being faced?
What are the top three pain points?
Fears
What are their biggest fears?
What aren’t they seeing?
What’s their impending danger?
Objections
What are the top objections to the sale?
What is their role in the Purchase Process?
Success
What does their life look like when they
succeed?
What aren’t they seeing?
What achievement do they desire?
Failure
What does life look like if they don’t use
product or service? (Look into the future)
 Customer Acquisition

Attract Convert Close Delight

Strangers Visitors Leads Customers Promoters

A business plan is a A business plan is a A business plan is a A business plan is a A business plan is a
written document that written document that written document that written document that written document that
describes in detail. describes in detail. describes in detail. describes in detail. describes in detail.
 Customer Traction
1800
Idea
1600 A business plan is a written document that describes
in detail how a business, usually.
1400

1200

1000 Innovation
A business plan is a written document that describes
800
in detail how a business, usually.

600

400
Success
200
A business plan is a written document that describes
in detail how a business, usually.
0
2018 2019
 Vision

A business plan is a written document that describes in detail how a business, usually a new
one, is going to achieve its goals. A business plan lays out a written plan from a marketing.

Market Opportunity
 Milestones
$100,000 $350,000 $390,000 $466,000
A business plan is a written A business plan is a written A business plan is a written A business plan is a written
document that describes. document that describes. document that describes. document that describes.

$500,000

$400,000

$300,000

$200,000

$100,000

$0
2017 2018 2019 2020
Opportunity
Market Section
A business plan is a written document that describes
in detail how a business, usually.

Market Section
A business plan is a written document that describes
in detail how a business, usually.

Market Section
A business plan is a written document that describes
in detail how a business, usually.
Product Features
Feature 01
A business plan is a written document that describes
in detail how a business, usually.

Feature 02
A business plan is a written document that describes
in detail how a business, usually.

Feature 03
A business plan is a written document that describes
in detail how a business, usually.
Product Features
Feature 01
A business plan is a written document that describes
in detail how a business, usually.

Feature 02
A business plan is a written document that describes
in detail how a business, usually.

Feature 03
A business plan is a written document that describes
in detail how a business, usually.
Product Features
Feature 01
A business plan is a written document that describes
in detail how a business, usually.

Feature 02
A business plan is a written document that describes
in detail how a business, usually.

Feature 03
A business plan is a written document that describes
in detail how a business, usually.
 Development Roadmap
Idea
1 A business plan is a written document that describes
in detail how a business, usually.

2
Innovation
A business plan is a written document that describes
in detail how a business, usually.

3
Success
A business plan is a written document that describes
in detail how a business, usually.
 Pricing Table

Basic Package Standard Package Premium Package

10 users 25 users 50 users
Free domain name Free domain name Free domain name
5 GB storage 10 GB storage 25 GB storage
Limited statistics Unlimited statistics Unlimited statistics
Standard Support Standard Support Full Support

Learn More Learn More Learn More

 Our Team

Alfredo Torres Alfredo Torres Alfredo Torres

Alfredo Torres Alfredo Torres Alfredo Torres