CONFIDENTIAL

HappyHour Co. Company Profile

Overview Key financials

•Producer and marketer of beer, spirits and non-alcoholic US$mm FY18A FY19A FY20E
beverages, operations also include distribution and direct
Revenue 900 961 1,071
sales
•Geography of operations: Singapore, Malaysia, China EBITDA 225 250 300
•Owns and operates manufacturing facilities in Singapore NPAT 135 153 193
and China, while manufacturing is outsourced in Malaysia to
Brew Co. US$mm FY18A FY19A FY20E

Beer 100 110 135

•#1 player in beer and spirits in Singapore & Malaysia
Spirits 75 85 105
•#1 player in non-alcoholic beverages in Malaysia
Non alcoholic 50 55 60
bevergaes

Shareholders

Happy Family : 60% Indicative valuation

Hour Family : 20%
EV/EBITDArangeof10.0x–11.5x
Co Family : 20%
Preliminary valuation of US$ 3,500 mm for the business .
Happy Family would like to sell
Beer market in Asiais expected to continue growing at a CAGR of 10%
Expected rising demand for tea (overcoffee) as well as premium beers as
discretionary incomes rise

Source:

1
 CONFIDENTIAL

Overview of auction process and key workstreams

Date Event Key workstreams

Mar 19,2020 Information Memorandum & Indicative Bid Analyse Transaction information memorandum, vendor due diligence reports
Documents and financial forecast

9 am Apr 9,2020 to Apr Indicative Bid Q&A Process Prepare 1-20 questions for the Q&A via the forme outlined in Appendix
Round 1: 13,2020 (HK time)
Indicative Bid
Phase
Submit an Indicative bid
May 13,2020 5pm (HK time) Closure of Indicative Bid

Late May 2020 Shortlisted Bidders Check if you are selected to progress to the Final Bid phase

Round 2: Final
Bid Phase Late July 2020 Final Bid Submit full and legally binding bid