DRAFT COPY

AFRICA STRATEGY
Conversation Prep Notes (Draft)

Purpose: Personal preparatory notes for conversation

Type: Market Research
Date: 2014
Purpose: New market entry
Interested party: Unit of S&P 1000 corporation
Sector: Power equipment

Table of Contents
(Topics covered in this report)
Executive Summary……………………………………………………3
Opportunities in Africa………………………………………………..7
Macro-Economic Indicators…………………………………………15
Target Countries……………………………………………………….23
Target Sector Review………………………………………………….31
Strategic Issues………………………………………………………..56

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 DRAFT COPY Executive Summary

OVERVIEW

SUMMARY
This slide deck contains parts of personal notes I prepared in advance of a meeting. However,
this slide deck was never completed since I finished the rest of my notes by pen & paper during
my flight in.

THE SITUATION
I had a meeting with a division of a S&P 1000 corporation in late Spring 2014. During the
meeting I planned to discuss the rapidly growing market for power equipment and services in
Sub-Saharan Africa. I planned to talk about several topics, including how strong the customer
demand was, which products were most suitable for initial market introduction and what type of
market entry was most practical. I also needed to address uncertainties around the West Africa
equipment market at the time that had been caused by recent security concerns as well as pubic
health issues caused by an ongoing pandemic.

These notes include parts of the analysis I conducted in preparation for that meeting.

NOTICE:
The data, analytical techniques and management-problem-solving methodologies used here are acceptable
only for personal preparation. They are not of high enough quality for presentation to an executive team.

In addition, the analysis here has not yet been completed. That is why this is marked as a “DRAFT COPY”

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Source: World Bank, Country Reports, IMF, Expert Analysis
 DRAFT COPY Macro-Economics indicators

GDP (PPP) OF AFRICAN COUNTRIES

Top 12 African countries by PPP GDP per capita

(1,000s of USD of PPP GDP per capita for 2011)

Note:
Libya's PPP for 2011 was replaced with the 2010 figure to
adjust for the 2011 political crisis that reduced oil output

EQUITORIAL
EQUITORIAL GUINEA
GUINEA AND
AND SEYCHELLES
SEYCHELLES STAND
STAND OUT
OUT
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Source: World Bank, Country Reports, IMF