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    Uncle Tetsu Presentation

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    danyalkamal69
    Uncle Tetsu is a Japanese bakery chain that originated in 1990 with over 70 active shops, including one branch in Lahore, Pakistan. The presentation provides details on the DHA branch layout and product offerings such as cheesecake, cheese shakes, tea, and cheesesticks. It outlines the bakery's core competencies of producing light, not too sweet items made with few ingredients and live baking every 90 minutes. However, the COVID-19 pandemic, government regulations, strong competition, and reliance on word-of-mouth hurt Uncle Tetsu's business in Pakistan.

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    Uncle Tetsu Presentation

    Uploaded by

    danyalkamal69
    22 views13 pages
    Uncle Tetsu is a Japanese bakery chain that originated in 1990 with over 70 active shops, including one branch in Lahore, Pakistan. The presentation provides details on the DHA branch layout and product offerings such as cheesecake, cheese shakes, tea, and cheesesticks. It outlines the bakery's core competencies of producing light, not too sweet items made with few ingredients and live baking every 90 minutes. However, the COVID-19 pandemic, government regulations, strong competition, and reliance on word-of-mouth hurt Uncle Tetsu's business in Pakistan.

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    Uncle Tetsu is a Japanese bakery chain that originated in 1990 with over 70 active shops, including one branch in Lahore, Pakistan. The presentation provides details on the DHA branch layout and product offerings such as cheesecake, cheese shakes, tea, and cheesesticks. It outlines the bakery's core competencies of producing light, not too sweet items made with few ingredients and live baking every 90 minutes. However, the COVID-19 pandemic, government regulations, strong competition, and reliance on word-of-mouth hurt Uncle Tetsu's business in Pakistan.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    22 views13 pages

    Uncle Tetsu Presentation

    Uploaded by

    danyalkamal69
    Uncle Tetsu is a Japanese bakery chain that originated in 1990 with over 70 active shops, including one branch in Lahore, Pakistan. The presentation provides details on the DHA branch layout and product offerings such as cheesecake, cheese shakes, tea, and cheesesticks. It outlines the bakery's core competencies of producing light, not too sweet items made with few ingredients and live baking every 90 minutes. However, the COVID-19 pandemic, government regulations, strong competition, and reliance on word-of-mouth hurt Uncle Tetsu's business in Pakistan.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 13

    R E TA I L

    P R E S E N TAT I O N

    UNCLE
    TETSU
    D A N YA L K A M A L
    UZAIR SAEED
    S H E H R YA R K H A N
    HISTORY
    • Japanese bakery chain
    • Originated in 1990
    • More than 70 active shops
    • 1 branch in Lahore
    DHA
    BRANCH
    • 3.5 marla building
    VISUALS
    • Outdoor seating
    • Use of warm spotlights, bulbs
    • Indoor seating (2-3 tables)
    • 32" LCD display screens
    • Refrigerated display case
    • Live baking
    • 2nd Floor seating
    • 3-4 employees
    OTHER
    PRODUCT
    OFFERING
    -Chocolate/Strawberry cheesecake
    -Chocolate/Strawberry cheese shake

    S
    -Classic Tea
    -Specialty Tea
    -Cheesesticks
    CORE
    COMPETEN
    CIES
    -Light, not too sweet
    -Made with a few ingredients
    -Live baking
    -Baked every 90 minutes
    HOW THEY
    ACQUIRE
    CUSTOMERS?
    -Word of Mouth
    -Footfall
    Ghazi Road, DHA Phase 1 MM Alam Road
    OUTDOOR SEATING

    OVEN, BAR
    &
    PRODUCT PLACEMENT
    ORDER ON BAR RACKS

    PLANOG
    CHECKOUT

    TABLE
    TABLE
    AND CHAIRS
    AM
    4 STOOLS
    GULBER
    TV
    Ghazi Road, DHA PhaseENTRY
    COMMERCIALS 1
    PLANOGR
    TABLE OVEN
    AND CHAIRS

    AM
    CHECKOUT
    REFRIGERATED
    DISPLAY PLANOGR
    TABLE
    AM
    AND CHAIRS BEVERAGE

    DHA
    STAIRCASE
    BAR

    MMTV Alam Road


    COMMERCIALS ENTRY
    OUTDOOR SEATING
    Ghazi Road, DHA Phase 1 MM Alam Road
    THE DOWNFALL
    OF UNCLE TETSU
    IN PAKISTAN
    -COVID-19 Pandemic
    -Government Regulations
    -Big fishes in the market (competition)
    -Not able to sell their USP
    -Reliance on WOM only
    THANK
    YOU.

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