JustMenz Ltd.

Just Menz is Startup Company and will start its operations by producing its main product Just Menz fairness cream. It will cater to the cosmetic industry of India by manufacturing a high quality fairness product. Forecasting the current market, Just Menz is ready to launch its fairness cream with its tagline

Business Summary
Skin color is one of the most important aspects of a persons personality. Person with a fair and a glowing complexion will always feel confident in front of others. The current men fairness cream market is dominated by Skin care, having the largest market share Just Menz is dedicated to provide its consumers the best and have a target of achieving 5% market share and will create strategies to increase by 10% annually and later 5%, eventually become the market leader

Vision
Within five years, MEN CARE men fairness cream will become number one company in India by producing and selling the highest quality products and will work with all our effort to meet and exceed our customer needs and expectations.

Mission
To provide high quality products that combines performance with value pricing. Establishing a successful relationship with our customers and our suppliers and to stay ahead of the competition by innovating new products based on the needs of our customers and market demand.

Goal
To be a Trustworthy product in the market. Achieve a consolidated sale of 100 crores by 2020. To develop 5 research & 7 evaluation centres across the India. To be listed in Fortune 500 companies within 2020. Workplace safety and environment standards.

GLAMENs Objective
To make Manufacturing facilities ISO 14000 certified. Have 92% of Manufacturing facilities OHSAS 18000 or VPP certified. Making manufacturing facilities ISO 9001 certified.

Competitive Advantage
Gives you complete fairness in just 3weeks faster than our competitors Makes you fair through natural process No side effects Faster and more effective results at a lower price Strong distribution Channel

Resources
Tie up with best in class technology providers to ensure best quality for our customers. Ensure that the name of our company reflects a positive image of reliability in minds of customers. Keep updated with market research to know the needs of the customers.

GLAMENs Structure

____ System

Processes
Create a complete network of employees on in-formal level by making social portals etc. Motivate employees so that they feel interested in job and at work. Annual picnic for employees to socialize.

Tangible Assets Office Buildings Vehicles Inventories Machineries Equipment Raw Materials

Intangible Assets Copyrights Patents Goodwill Trademarks Websites Shares & Stocks

Organizational Capabilities
Working in teams Competent people Managing the complexity of change Demonstrating the human aspects of leadership Management development. Commitment to organizational development.

Value Assessment
Resource Raw Materials Office Building Machinery Investment Amount Demand N N Y Y Scarcity N N N N Appropriabilit y Y Y Y Y

Strategically Important Resource

R&D centre, These centers will be important for the development of better products for our customers. Land, We will acquire land as per our requirement in present situation and as per our future prediction of expected expansion.

Resources Land Machinery Goodwill Critical Hiring best Scientist Investment amount Inventories of raw materials Non-critical Office Infrastructure Patents in Creame Formulation Strategic partner channels in Sales Employees support Required New Technology Advertising Campaigns

Strategically Important Resource

Disadvantage Competitively s equal N Y N Y N N Y N N N N Y Y N N Y Y Y Y Y N N

Valuable Y Y N Y Y Y N Y Y Y Y

Questions
To be Strengthened:- New Technology, Advertising Campaigns. Complimentary Resources:Geographic reach, Wide Distribution System Employing Full Resource:- Yes, accept for office Infrastructure for Future Segments or Industries.