Smart home

bussiness
Presentation
Tagline
Month
20XX
inputs

 technologies like sensors

 automation control to create a centralized
 digital system for homes
 home security
 Lighting control
 AC unit control
 Mobile application
 Information

2
 Promotion Strategies

Promotion
2017 2018 2019 2020 2021
Strategies
Company website
Company website
Facebook/Youtube
Facebook/Youtube
Media channels Advertising on news websites
Other media channels
Advertising on google.com
Other media channels
Advertising on TV
Advertising channel Advertising on building
channels Advertising on building SMS advertising
SMS advertising
Email to introduce strategy customer
Personal selling
Corporation business with real Estate companies to put smart home products to apartment
channels
building, business buiding
Take a customer
Public Keep a customer workshop every year: The customer are real Estate
workshop every year: The
Relations companies
customer are real Estate
channels Invite a family of famous person to present of company brand
companies
3
Market Analysis &
Segmentation

Target Market
• New Home Owners High income
• Mostly between 20s –45s years old
• Apartment building
• Small and medium enterprise

4
Market Analysis & Segmentation – what & when

What does the market buy? When does the market buy?
60% 50%
45%
50% UPGRADES TO
40% YOUR HOUSE
HOME CAMERA
THERMOSTAT 35% MOVE
40% TO A NEW HOUSE
LIGHTING
30% BUY A HOUSE
DOOR LOCK
GET A SECOND
30% HOME HUB 25% HOME
HOME SERVICES HAVE YOUR FIRST
20%
APPLIANCE CHILD
20%
15% ADOPT A PET
10%
10%
5%
0% 0%
consumers adults aged 25-34 USA SAUDI ARABIA
5
 Competitive advantage and strategy focus

Products advantages
Products are innovations, applied newest technical in the world.
Superior features than competitors it make customer are saving operation expense.
Price advantages
organization is small, company operation effectively. We can saving the expense operation
Human Resources Advantages
With the young staffs, active, control technology, working effectively, and the director board are
sensitive with the markets
Strategy focus
Aggressive: We will apply all newest technology into the product, build a expert team in provide
services. Customize product as the customer demand.
Defensive: Improving the management experience to optimize cost of products. Corporation with
the big real estate companies to improves finances, and extension markets .
6
How much profit can a home automation business make?
A successful home automation business can make upwards of $150,000 in profit,
annually. The business will need to expand gradually, however, keeping costs
low while managing new clients and distribution networks. By handling new
customers effectively, taking input to heart and controlling expenses, a home
automation business owner can become incredibly profitable.
How can you make your business more profitable?
Source high-quality, reliable smart home products. Once you’ve decided on your
core product line, you’ll need to make sure your brand is trusted and prioritized.
Write a business plan early, and establish your brand’s sales figure goals. Design
and build a website early, too, and consider tapping into the e-commerce market
if your business doesn’t need the additional profits from direct installations.

7
 FORCASTING
There are two types :
A) Judgmental : Forecasts that subjective inputs
such as opinions from consumer surveys, sales
staff, managers and expert We interested more with
opinion of homeowner, and found that:
Part of homeowners want mobile
application for showing sensor’s
readings.
Part of homeowners want website for
showing sensor’s readings.
Part of homeowners want both of
mobile application and website. 8
 B)Time series :

it assumes that future values of the

time-series can be estimated from past
values of the time series . As a start in
our new project, we have not any past
values, so; we will depend on
judgmental forecast using NAÏVE
method.SO, we suppose we will make
20,000 smart homes per year . In our
project we will depend on linear trend .

9
FORCASTING

MONTHES 1 2 3 4 5 6
(t)

PRODUCTS
(home)Y
1000 2200 2500 3000 3300 3800

TO GET LINEAR TREND EQUATION Y= A+BT

10
 t y ty

1 1 1000 1000
2 4 2200 4400
3 9 2500 7500
4 16 3000 12000
5 25 3300 16500
6 36 3500 21000
=21 =91 =15500 y=62400 11
• B==465.71
• A==953.35
• The weight of months (7,10,12) is (3.7,2,1.6)
• F7=(953.35 +465.71(7))*3.7=15590 smart homes
• F8=(953.35 +465.71(8))=4680 smart homes
• F9=(953.35 +465.71(9))=5145 smart homes
• F10=(953.35 +465.71(10))*2=11221 smart homes
• F11=(953.35 +465.71(11))=6077 smart homes
• F7=(953.35 +465.71(12))*1.6=10467 smart homes
12