Environmental Campaign

The Emission Contradiction

Exploiting the true carbon

footprint of “zero-
emissions” vehicles

Ashley Glynn, Dylan Render, Jacqueline Mason, Figure 1

Shaun Valencia, Whitney Hansen, Zachary Buller

 What is the Issue Our Organization is
Concerned With?

- Falsification of the “zero-emissions” that electric vehicles have in media.

- The production of batteries aren’t questioned
- Batteries for these vehicles produce more amounts of CO2
- Lithium is nonrenewable and the mines to gather these resources aren’t addressed
AEV’s
- Fueling Stations now have to become
charging stations
- Auto industry has found a temporary
solution instead of solving it completely
Figure 2
Richard Culatta shows the amount of CO2 produced over
the lifetime of a vehicle including the production stage.
 How Will Our
Organization Help
the Cause?
- Bring attention to the public about the
carbon footprint that goes into making
electric vehicles.
- By dismantling the big picture we will
show the cost it will take on the
environment as well as consumers.
- Place emphasis on engineers to refine
processes for greener end product.

Figure 3
 What is Our Public Campaign?
- Establish a social media presence on multiple platforms
- Content varying on different platforms to target different demographics
- Have informational booths set up at various auto shows across the country
Examples Include:
○ Educational videos on the process of
making lithium batteries
○ Price breakdowns on electric
vehicles
○ Short videos that explain studies
conducted and electric vehicle
impact environment
○ Live Q&A with experts to clarify Figure 4
concerns
What is Our
Motto/
Advertising
Slogan?

Figure 5
Who is Our Target
Audience?

Figure 6

Our target audience is

any adult in the market
to purchase an electric
vehicle.
Figure 7
 Figure References
Figure 1
Artwork by Dylan Render

Figure 2
Culatta, R. (2018, October 11). Rethinking Digital citizenship. YouTube. Retrieved August 24, 2022, from https://youtu.be/iwKTYHBG5kk

Figure 3
Artwork by Zachary Buller

Figure 4
Artwork by Dylan Render

Figure 5
Artwork by Whitney Hansen

Figure 6
Lambert , F. (2018). electrek. photograph. Retrieved October 5, 2022, from
https://electrek.co/2018/07/27/tesla-store-auto-dealership-ranking/.

Figure 7
Mihalascu, D. (2022). INSIDEEVs. photograph. Retrieved October 5, 2022, from
https://insideevs.com/news/612761/three-quarters-ev-shoppers-prefer-buy-at-dealership-survey/.