Introduction( Amazon )

Amazon was founded by Jeff Bezos in his garage in Bellevue, Wash.,

on July 5, 1994.

Originally started as an online bookselling company

Today, Amazon customers can find what they want online or in-
store.
Amazon 4 principles

CLIENT FIXATION INSTEAD OF CONTENDER CENTER

ENERGY FOR DEVELOPMENT

OBLIGATION TO FUNCTIONAL GREATNESS

LONG HAUL THINKING

Issues faced by Amazon in India & Chinese market
• The company has so far failed to establish itself in India
and just two weeks ago announced it is pulling out of
China, but Amazon’s pockets are deep enough to
withstand years of lukewarm success outside the U.S.
shown by Ran Abramson in his article.
• Amazon announced it will close its Chinese marketplace
due to its inability to compete with domestic retail
giants like Alibaba and JD.com, giving up after a decade
of struggle.
• In India, Amazon is pitted against local powerhouse
Flipkart Pvt Ltd., which received backing from American
rival Walmart in 2018 when the latter paid $16 billion
for a 77% stake. Another obstacle is the restrictions
placed last year by Indian Prime Minister Narendra Modi
on non-Indian food retailers in the country. Both
Amazon and Walmart, for which food is a major market,
have criticized the restriction.
 Intercultural issues faced by Amazon

Language Barriers Cultural Differences Legal and regulatory

compliance
Language Barrier

• This is communication issue

• Client care, item portrayals, and
publicizing can be generally hampered
by Amazon's presence in different
nations and dialects.
• Language barriers can prevent effective
communication with nearby partners
and lead to client dissatisfaction and
miscommunication.(showed in the
article DW Akademic published on
8/12/2020
Cultural Differences

• In various markets, Amazon encounters a variety

of cultures, traditions, and preferences.
• Product offerings, marketing strategies, and
customer interactions can all be impacted by
cultural differences.
• Inability to adjust to neighborhood societies
might bring about low client commitment and
restricted market infiltration.
Legal and regulatory compliance
• Working in numerous nations implies following different general sets of laws,
guidelines, and strategic approaches.
• To avoid legal issues and maintain ethical business practices, it is essential to
comprehend and adhere to local laws and regulations.
Recommendations
• Localized Marketing Strategies
• Partnerships with Local
Businesses
• Corporate Social
Responsibility (CSR)
 By watching out for these intercultural
issues and doing the proposed strategies,
Conclusion Amazon can update its overall exercises,
further foster shopper dependability, and
develop strong relationship with
accomplices in various business areas
References
• https://akademie.dw.com/en/the-amazon-the-challenge-of-communi
cating-diversity-the-cases-of-colombia-ecuador-and-peru/a-55861617
• https://www.calcalistech.com/ctech/articles/0,7340,L-3761347,00.ht
ml
Thank you