MOBILE MARKETING AT

TELENOR PAKISTAN – A
MAD STRATEGY

Student ID: 2335160

Name: Waqar Haider
Course: Strategic Marketing
 Uniqueness Inimitability
• Telenor Pakistan Implementing a Mobile • Telenor build a exclusive partnerships with local
Application Development (MAD) strategy in content creators and media outlets, providing
Pakistan it could be a unique approach for mobile unique and sought-after content that is difficult for
marketing. By focusing on developing innovative competitors to duplicate.
and user-friendly mobile applications tailored to • Telenor Pakistan build a strong relationship with
the local market. its customers approach by consistently gathering
• Telenor can differentiate itself and offer a unique feedback and rapidly adapting mobile marketing
user experience, potentially gaining a competitive strategies based on user preferences. This
edge. responsiveness and commitment to meeting
evolving customer needs can be a sustainable
Sustainable competitive advantage that is challenging for
Competitive others to replicate.
Advantage
Creating Value For Customers

• Tailor promotions and services based on user

preferences and behaviors, providing a
personalized experience. This can involve targeted
discounts, content recommendations, or
customized service bundles that align with
individual needs.
• Ensure intuitive interfaces and efficient customer
support for a positive user experience.
 Economies of Scale: Negotiate bulk deals for app acquisitions or
content licenses to reduce per-unit costs and increase overall
profitability.

Timings: Regularly update content and features based on market

trends and user feedback, ensuring relevance and sustained
interest over time.

Cost
Drivers
Integration: Ensure smooth interaction between mobile apps
and other platforms, facilitating a helpful user experience and
consistent messaging across devices.

Linkages: Telenor Mobile Marketing Strategy focus on linkages with

strategic partners, Collaborative efforts with other business and
influencers can amplify the reach and impact of marketing initiatives,
Creating a network effects that benefit tenelor and its partners.
.