MARKETING 101

BY
SAADAN AKHTAR KHAN
I ’ M S A A D A N A K H TA R K H A N
Bachelor in Business Administration (8th Semester), COMSATS ISB.
• Majors in Marketing, 3.21 CGPA

Operations Manager, WORK INC.

• Responsible for developing, maintaining and implementing operations for US based large industries in Insurance sector.
Instating new automations to make sales processes simpler.

Founder/CEO, Enterprise Digital Marketing.

• Fulfilling all kinds of marketing needs of small and large businesses locally and globally including but not limited to Social
Media Management, Graphic Designing, SEM, SEO, Web dev and online store management including order fulfilment.

Digital Marketing Specialist, High End Marketing Solutions - Romania.

• Project based employment at HEMS, a Romanian startup.
MARKET
• A market is a place where buyers and sellers can meet.
• This is to facilitate the exchange or transaction of goods and
services.
• Markets can be physical like a retail outlet, or virtual like an
e-retailer.

• What is the market of a textile retailer?

 The activity or business of promoting and selling
products or services, including market research and
advertising.

Marketing is the process of exploring, creating, and

delivering value to meet the needs of a target market
in terms of goods and services; potentially including
selection of a target audience
MARKETING

What is the target audience of a property advisor?

 W H AT D O M A R K E T E R S D O ?

IDENTIFY NEEDS CHOOSE CREATE AND COMMUNICATE PRICE PRODUCTS DISTRIBUTE

AND WANTS WHICH/WHOSE MANAGE PRODUCTS ABOUT PRODUCTS PRODUCTS
NEEDS TO FOCUS ON

FOLLOW UP
7 P’S OF MARKETING

Product Pricing Place Promotion

physical
People processes
evidence
CORE MARKETING CONCEPTS

Needs: the basic human requirements Wants: specific objects that might • Demands: wants for specific products
such as for air, food, water, clothing, satisfy the need backed by an ability to pay
and shelter
D I G I TA L
MARKETING
• Digital marketing refers to the creation and dissemination of
content through digital media channels—websites, landing
pages, social media, email, and mobile applications—and the
promotion of that content using a variety of strategies across
paid, earned, and owned digital channels, including SEO,
SEM, pay-per-click etc.
 • A brand is a name, term, design, symbol or any other
feature that distinguishes one seller's good or service from
those of other sellers.
• Branding allows you to build relationships with your audience,
which can eventually turn them into loyal customers. You can
BRANDING create a brand that people actually care about and put yourself
ahead of businesses that aren't using this to their advantage.
AND ITS
• Charge premium
I M P O RTA N C E
• Retain customers
• Increase referential outreach
• Retain loyalty
• Improve processes
 BUILDING A
BRAND — A
S T E P - B Y-
STEP GUIDE
1. Identifying your audience.

2. Research your competitors.

3. Define your brand's purpose and position.

4. Develop a personality and brand voice.

5. Create your brand story.

6. Pick a brand name.

7. Write a slogan.

8. Design your brand look and logo

Build a brand of your own right now related to

textile
COPY WRITING – BRAND
PLACEMENT
TYPES OF MARKETING

Influencer Sponsorship Word of mouth

TV and Radio
Marketing Marketing marketing

Search Engine Social Media Content Email

Marketing Marketing Marketing Marketing

Word of mouth
Tele-Marketing
Marketing
MARKET
RESEARCH
• 1. Define the problem.
• 2. Develop your research plan.
• 3. Gather your information.
• 4. Analyze your data.
• 5. Develop a strategy.
• 6. Take action.
MARKETING
S T R AT E G I E S

• A marketing strategy
refers to a business's
overall game plan for
reaching prospective
consumers and turning
them into customers of
their products or services.
E-COMMERCE

• Buying and selling of goods and services over the internet.

• There are three main types of e-commerce:
• business-to-business (websites such as Shopify)
• Business-to-consumer (websites such as Amazon)
• Consumer-to-consumer (websites such as eBay).

• Give an example of each in Pakistan

 SHOPIFY
AND
WORDPRESS
M E TA
GOOGLE TRENDS
GOOGLE ADS
C A N VA
A C T I V I T Y: M A R K E T I N G S T R AT E G Y
TO LAUNCH A NEW TEXTILE
PRODUCT
• 1. Target Audience
• 2. Problem Statement
• 3. The Buying Journey
• 4. Online Identity
• 6. Competitor Analysis.
• 7. Strategic Plan
• 8. Brand Personality
• 9. Promotion
• 10. Testing stage
• 11. Brand Story