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Orthofit Presentation 1
Orthofit Presentation 1
Harrison Ogle
John Reid
Kyle Hennessy
Janki Patel
CLINIC GENERAL INFO
Assumed expenses will increase 5% per Revenue $947,408 $1,345,344 $1,788,864 $2,010,624 $2,247,168
year for equipment, rent, maintenance, etc.
In addition to increased salaries/benefits.
Assume all employees are FTEs. All
Expenses $791,418 $968,969 $1,165,429 $1,256,400 $1,379,420
employees at 75% productivity except for
PT(s) paired with rehab aide - at 80%.
Net Profit $155,990 $376,375 $623,435 $754,224 $867,748
Staffing Front Desk Front Desk Front Desk Front Desk Front Desk
2 PTA’s 2 PTA’s 3 PTA’s 4 PTA’s 4 PTA’s
3 PT’s 4 PT’s 5 PT’s 5 PT’s 6 PT’s
1 rehab aide 1 rehab aide 1 rehab aide 1 rehab aide 2 rehab aides
Marketing Plan
● Social Media
○ Instagram, Twitter, Facebook
○ Website to come
● Community Relations
○ Booths at marathons, Spartan Races, Triathlons
○ Free and discounted
■ Running clinics
■ Bike fittings/assessments
■ Health/Wellness classes
○ Career fairs and job expos
○ Community events