Tesla

Public Limited Company

Introduction

Tesla Inc. is a British public limited company operating in the automotive and renewable
energy industry. The organization was founded in 2003 by Martin Eberhard and Marc
Tarpenning. The organization is named after Nikola Tesla, the electrical engineer known
for his contributions in AC-current. The organization serves worldwide. The presentation
covers several aspects of the organization, Tesla Inc. The vision, mission and goals of the
organization are described here. Its stakeholders and products offered by the company are
also included here. Besides these, its market shares in different regions, its organizational
structure, competitors are also discussed in the report. It also includes a discussion on the
corporate social responsibilities of Tesla.
 Vision
Statement
“To create the most
compelling car company of
the 21st century by driving the
world’s transition to electric
vehicles” (Tesla, 2021)
 Mission
Statement
“To accelerate the world’s
transition to sustainable
energy” (Tesla, 2021).
SMART goals of Tesla
Specific
• To launch Model S Plaid Plus with 1100 horsepower and 30 mph/s.
• To build Texas Gigafactory and German Gigafactory.

Measurable
• A 50% Average annual growth in vehicle deliveries (Jenčová, Vašaničová
and Litavcová, 2019).

Achievable
Expand business to the Asian markets.

Relevant
• To establish more service centers.
• Not to start production of Cybertruck yet.

Timely
To launch the Cybertruck, Semi and Roadster in 2023.
 Stakeholders of Tesla

Users: The people who purchase and use products and

services from Tesla.

Governance: Managers, supervisors, officers, laborers etc.

who work for Tesla.

Influencers: The people who invest in the company and are

the owners of the business and make decisions.

Providers: Organisations that supply necessary equipment

to the company for their efficient production.
Products of Tesla

Tesla Model S
Megapack Solar
Panels
Tesla Model 3
Tesla Powerpack
Model Y
Powerwall
Market Share of Tesla

 In the UK, Tesla gained a 3% market share of the total 11% market share
in its automotive industry.
 In the last quarter of 2021, the market shares of Tesla in the USA and
Canada reached almost 2.25%.
 Around the last quarter of 2021, Tesla’s market shares in the Europe and
China was close to 1.5% (InsideEVs, 2022).

Source: (InsideEVs, 2022).

 Structure of Tesla
• Tesla used to follow the hierarchical organizational structure that began with the
chairman and then had many other levels.
• But a recent statement of Elon Musk includes, “To ensure that Tesla is well prepared for the
future, we have been undertaking a thorough reorganization of our company. As part of the
reorg, we are flattening the management structure to improve communication, combining
functions where sensible and trimming activities that are not vital to the success of our
mission” (The Mercury News, 2016).

Source: Organimi (2021)

Competitors of Tesla

Lucid

Nissan

Ford Motors Company

Toyota Motors Corporation

BMW
 Corporate Social Responsibility of Tesla
Electric vehicles production to reduce emission of harmful gases from
CSR using gasoline vehicles.
Activities Its mission that states its plan to drive peoples’ transition to sustainable
of Tesla energy.
It helped people reduce 5 million metric tons of CO2 emission in 2020.

Tesla is focusing on building a complete energy and transportation

ecosystem.
A 40% of CSR ranking among 27559 organisations (CSRHUB, 2021).

Source: (Tesla, 2021).

Conclusion
The report focuses on the organization Tesla Inc. and different factors of the
business. Its vision, mission, objectives for peoples’ transition to sustainable
energy is discussed. The report also focuses on the stakeholders of the
business. The products of the business and its use are described here as well.
The market share of the company in different regions and the structure of the
business is described in the report as well. The competitors and CSR of the
business are discussed in the report. All these provide a wide concept of the
business and its operations.
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