CHARACTER TRAITS

COMMON TO
SUCCESSFUL
ENTREPRENEURS.
 Character Traits Common to Successful
Entrepreneurs

There is no specific formula as to what

should be the character and competency of a
person in order to become a successful
entrepreneur. However, several studies reveal
that there are common among successful
Entrepreneurs
 Based on the studies conducted by the Small
Enterprise Research and Development Foundation
(SERDF) of the Department of Trade and Industry
(DTI), there are 10 Entrepreneurial Characteristics
grouped into three major clusters.
ACHIEVEMEN
T CLUSTER

PLANNING
CLUSTER

POWER
CLUSTER
ACHIEVEMENT
CLUSTER
 ACHIEVEMENT CLUSTER
 Consist of Entrepreneurial
Character traits that are directly
related to the Entrepreneur’s
desire to be an achiever in the
field of Entrepreneurship.
 The Entrepreneur ordinarily
does not settle for mediocrity
but instead aspires for quality.
 ACHIEVEMENT CLUSTER
Entrepreneurs are
achievers by nature
and they strive to
achieve. They feel
guilty if they achieve
less or nothing.
 Entrepreneur who belongs to the achievement cluster is:

OPPORTUNITY
EFFICIENT -SEEKER
& COMMITTED
QUALITY
ORIENTED

RISK- PERSISTE
TAKER NT
 OPPORTUNITY-SEEKER
Possess the ability to identify
with great ease the most
appropriate Entrepreneurial
opportunities
Entrepreneur usually
identifies a business
opportunity and then
thoroughly evaluates its
viability.
 OPPORTUNITY-SEEKER
Entrepreneur finds that
business opportunity is
feasible, he or she
immediately seizes or
exploits the opportunity.
A business opportunity-seeker is an Entrepreneur
who:

1. Sees and acts on new business

opportunities
2. Seizes unusual opportunities to
obtain financing, equipment, land,
work, space, or assistance.
 COMMITTED
 A highly committed
Entrepreneur displays full
commitment to the work that he
or she is undertaking.
 He/she does not entertain
negativism & skeptism. He/she:
- Accepts full responsibility for
what has been promised to the
customers.
 COMMITTED
- Establishes proper
coordination with and
among workers, so that
goods & services are
delivered as promised.
- Seeks to prioritize the
satisfaction & interest of
customers.
 COMMITTED
Is directly related to
interest. Lack of
interest means lack of
commitment.
 PERSISTENT
Trials, sacrifices, and
failures challenge the
Entrepreneur to be
persistent. He/she learns
to:
1. take repeated or
different actions in order
to overcome the obstacles.
 PERSISTENT
2. make personal
sacrifices or exert
extraordinary effort to
complete the requirement
task.
3. stick to its own
judgement in times of
opposition and failure.
 PERSISTENT
The terms “QUIT”
and “SURRENDER”
are not included in the
vocabulary of
successful
Entrepreneurs.
 RISK-TAKER
Successful
Entrepreneurs are
business risk-
takers.
Risk is inseparable
from
Entrepreneurship.
 3 Types of Risk-Takers
1. Aggressive risk-taker
is not scared to take any
risk
in business.
2. Moderate risk-taker
is more calculative in
taking risks. It analyzes
situation before taking the
leap.
 3 Types of Risk-Takers
3. Conservative risk-taker
is not very eager to
take any kind of risk. It is
satisfied with managing a
small business and a
rectangular clientele.
 EFFICIENT AND QUALITY
 Always performsORIENTED
the
required tasks in
accordance with existing
standards of excellence or
continuously improves on
his/her past performance.
 Strives to do things better
and faster with minimal
cost.
 EFFICIENT AND QUALITY
ORIENTED
 The concept of EFFICIENCY
in an Entrepreneurial
Endeavor is related to the cost
involved in the production of
goods & services.
 The concept of QUALITY
deals with defect. The quality
of products & services is
measured by the response of
customers.