Title: On boarding new distributors and dealers

for gypsum products in Mumbai & Navi Mumbai

WALPLAST PRODUCTS PVT. LTD.

OVERVIEW OF THE SECTOR
• India’s rapid urbanization and ambitious
infrastructure development plans
• Government’s vision to transform India into a modern
and sustainable economy
• Booming residential and commercial real estate
sectors
• Advancements in technology
INTRODUCTION TO WALPLAST
• Subsidiary of DryChem India Private Ltd.
• Founded by visionary Mr. Ashok Mehta in
2004
• 25 manufacturing facilities equipped with
NABL-accredited R&D Labs
• Exports to more than 14 countries
• 3rd largest manufacturers of Wall Putty in
India
OBJECTIVES OF THE PROJECT
• Conducted market research
• Competitors Analysis
• Distributors/Dealers network expansion
• Lead Generation for Construction Projects
• Creating a comprehensive database
EXECUTION OF THE PROJECT
TASK UNDERTAKEN
• Market Research
• Competitor Analysis
• Lead Generation

METHODOLOGY
• Visited 70+ Dealers/Distributors
• Visited 50+ Construction Projects
• Collected and analyzed data
thoroughly
IMPLICATIONS
BENEFIT TO THE COMPANY RECOMMENDATION TO THE
COMPANY
• Enhanced Market Position
• Streamline Lead Conversion
• Competitive Advantage
• Strategic Partnerships
• Long-Term Growth
• Customer Education
• Strategic Insights
• Enhanced Reputation

SUMMARY CONCLUSIONS
• Lead generation • Increased sales
• New projects on boarding • Competitive edge
• Product awareness • Market insights
CHALLENGES FACED DURING
THE PROJECTS

Dealing with rejection Data collection Adapting to change

LEARNINGS
• Improved my skills in data collection and
analysis
• Developed a better understanding of
effective sales strategies
• Learned how to analyze and understand
complex markets
• Building relationships with customers was a
key lesson