Vision and Mission Statement

Examples:
GITAM – Vision and Mission: https://rb.gy/p1hfo7
TATA Steel: Vision-Mission-Values: https://www.tatasteel.com/corporate/our-organisation/vision-mission-values/#
Google Mission: https://about.google/
Amazon Mission: https://www.aboutamazon.com/about-us

Shared Values of your Group

Aditya Birla Group: https://www.adityabirla.com/about-us/vision-values
Reliance Industries Limited: https://www.ril.com/OurCompany/About.aspx
Problem Statement
• Describe the problem you are going to solve through your startup
Solution
• Briefly describe the solution you are providing for the above
mentioned problem
Customer Value Proposition
Competitor Matrix
• Name some potential competitors for your startup
• Draw the competitor matrix
Prototype / Concept Design/
Storyboard/Bubble Chart
• Here you can sketch/draw/design your product prototype or service
flow to explain your solution
• Mention the top 3 features
• You can use wireframe tools or basic sketch/diagrams
• Wireframe: https://careerfoundry.com/en/blog/ux-design/free-wireframing-
tools/
Competitive Advantages
• How well is your solution feasible? How does it standout from the
existing competitors?
• What is the innovation that your solution is bringing?
Industry Analysis

1. What is the market size of your target industry?

2. Key trends in your industry?
3. What are some government initiatives in your industry?
4. What are some attractive opportunities in your industry?
5. What methods or channels will you use to get your product or service to
your customers? E.g. company website, e-commerce marketplaces like
Amazon, Flipkart, offline stores, retail stores etc.
Revenue Model
Business Model Canvas