Scribd Logo
Upload

Welcome to Scribd!

  • Product Levels

    Uploaded by

    siddharth.d23-25
    5 views1 page
    The document outlines 5 levels of a mobile handset product: 1) The core enables mobile communication anywhere; 2) The basic delivers communication through a phone with screen, keys, and media player; 3) The expected includes touchscreen, camera, Bluetooth, memory, and 4G; 4) The augmented provides additional benefits like 5G, high-quality camera, design; 5) The potential product could transform to support smart shopping payments, appliance management, and virtual reality.

    Original Description:

    Original Title

    Product Levels.pptx

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document outlines 5 levels of a mobile handset product: 1) The core enables mobile communication anywhere; 2) The basic delivers communication through a phone with screen, keys, and media player; 3) The expected includes touchscreen, camera, Bluetooth, memory, and 4G; 4) The augmented provides additional benefits like 5G, high-quality camera, design; 5) The potential product could transform to support smart shopping payments, appliance management, and virtual reality.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    5 views1 page

    Product Levels

    Uploaded by

    siddharth.d23-25
    The document outlines 5 levels of a mobile handset product: 1) The core enables mobile communication anywhere; 2) The basic delivers communication through a phone with screen, keys, and media player; 3) The expected includes touchscreen, camera, Bluetooth, memory, and 4G; 4) The augmented provides additional benefits like 5G, high-quality camera, design; 5) The potential product could transform to support smart shopping payments, appliance management, and virtual reality.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 1

    For a Mobile Handset

    Product Level
    1 CORE - The solution that will satisfy “something that enables
    the needs. communication –
    anywhere anytime i.e
    mobile communication”
    2 BASIC - The core benefit is delivered Mobile phone with screen,
    through a tangible product / key pad, easy functionality,
    intangible service. media player, charger, case,
    etc
    3 EXPECTED - Set of attributes Touch Screen, camera,
    and conditions buyers normally bluetooth, large memory,
    expect 4G
    4 AUGMENTED - Additional 5G enabled, high
    benefits/value add - ons to delight megapixel camera, stylish
    the consumer design, etc
    5 POTENTIAL PRODUCT- Possible Enabled for seamless payment
    transformations the product might technology for smart
    take in the future shopping, remote appliances
    management, supports Virtual

    You might also like