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    siddharth.d23-25
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    The document outlines a 5-level product hierarchy for a laptop: 1. The core level defines the basic specifications like RAM, storage, and battery life. 2. The basic level delivers the core through tangible hardware and software like the operating system, security patches, and mobile features. 3. The expected level includes typical attributes like a touch screen, camera, graphics, large memory, and thin design. 4. The augmented level provides additional benefits like 5G, high-resolution camera, stylish design, to delight consumers. 5. The potential product level explores future transformations like enabling seamless payment technology for smart shopping and remote appliances.

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    The document outlines a 5-level product hierarchy for a laptop: 1. The core level defines the basic specifications like RAM, storage, and battery life. 2. The basic level delivers the core through tangible hardware and software like the operating system, security patches, and mobile features. 3. The expected level includes typical attributes like a touch screen, camera, graphics, large memory, and thin design. 4. The augmented level provides additional benefits like 5G, high-resolution camera, stylish design, to delight consumers. 5. The potential product level explores future transformations like enabling seamless payment technology for smart shopping and remote appliances.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    2 views1 page

    Marketing CIE

    Uploaded by

    siddharth.d23-25
    The document outlines a 5-level product hierarchy for a laptop: 1. The core level defines the basic specifications like RAM, storage, and battery life. 2. The basic level delivers the core through tangible hardware and software like the operating system, security patches, and mobile features. 3. The expected level includes typical attributes like a touch screen, camera, graphics, large memory, and thin design. 4. The augmented level provides additional benefits like 5G, high-resolution camera, stylish design, to delight consumers. 5. The potential product level explores future transformations like enabling seamless payment technology for smart shopping and remote appliances.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 1

    For a Laptop

    Product Level
    1 CORE - The solution that will satisfy ‘’Ram 64,Storage-
    the needs. 256,Battery Life”

    2 BASIC - The core benefit is delivered Microsoft Software,Security


    through a tangible product / Patch,Macfree,Flip,Mobile
    intangible service. Feature.

    3 EXPECTED - Set of attributes Touch Screen


    and conditions buyers normally camera,Grapics ,
    expect Large memory,
    Thin &
    4 AUGMENTED - Additional 5G enabled, high
    benefits/value add - ons to delight megapixel camera, stylish
    the consumer design, etc
    5 POTENTIAL PRODUCT- Possible Enabled for seamless payment
    transformations the product might technology for smart
    take in the future shopping, remote appliances

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