SALES AND RETAIL MANAGEMENT STRATEGIES IN

THE GOLDEN HARVEST FROZEN FOOD

Ahmed Hasan Al Baker

Md Mubinul Islam
Md Kabir Hossain
Mehedi Hasan
Faria Ahmed
Sales and Retail Management Strategies in
the Golden Harvest Frozen Food Industry
The frozen food industry is a rapidly
growing sector of the retail market. In
2022, the global frozen food market was
valued at $295.4 billion and is projected
to reach $427.3 billion by 2028. This
growth is being driven by a number of
factors, including busy lifestyles,
increased demand for convenience foods,
and advances in freezing technology.

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 Challenges
 The Golden Harvest frozen food industry faces a number of
challenges, including:
• Competition from other food categories, such as Paragon,
Kazifarms Foods and AG Agro foods etc.
• Perceptions of frozen food as being unhealthy or processed
• Challenges in maintaining product quality and safety
• High costs of storage and transportation

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 Sales Strategies
 Effective sales strategies for the Golden Harvest frozen food
industry include:
• Focusing on healthy and convenient meal solutions
• Developing innovative new products
• Implementing effective merchandising strategies
• Promoting frozen food through targeted marketing
campaigns

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 Retail Management Strategies
 Effective retail management strategies for the Golden
Harvest frozen food include:
• Maintaining proper product temperature and storage
• Effectively rotating stock
• Implementing effective pricing and promotional strategies
• Providing excellent customer service

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 The Future of Frozen Food

• The future of the frozen food industry is

bright. As consumers continue to seek out
convenient, healthy, and affordable meal
solutions, frozen food is well-positioned for
continued growth.
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 Conclusion
• The frozen food industry is a dynamic and exciting sector of
the retail market. By following the sales and retail
management strategies outlined in this
presentation, retailers and manufacturers can increase
sales, profitability, and customer satisfaction.

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THANK YOU