TRINITY INSTITUTE OF PROFESSIONAL STUDIES

Subject Name-Entrepreneurial Mindset

GROUP PRESENTATION

MBA CHAI WALA

By- Harsh Dixit
Sanchit Rajput(Sec-B)
Tushar Verma(Sec-B)
Abhishek Panwar
Abhay Malhotra
Lalit Rawat

BBA Ist Semester

SUBMITTED TO- MRS TANYA CHATWAL

 ROADMAP
About the
About MBA Chai
founder of MBA
Wala
Chai Wala

Business
Operations
Overview

Why MBA Chai

Wala is becoming Conclusion
successful?
 About MBA Chai Wala
[MBA Chai Wala] The brand itself attract the people and makes them curious to
know, what is this all about?
Well It’s a journey of a young man…Who made his choice, listened to his own heart,
hid truths from his own family, and made his name.
MBA CHAI WALA is a middle-class indian guy called Mr. Prafull Bilore. He has the dream
to do MBA but he failed to get the admission. He always wanted to start his own venture.
Soon, he discovered out his love for chai and making people happy so he opened a cozy
but cute little chai store in Vastrapur with just Rs 8000.

MBA CHAI WALA is a fast-growing

homegrown Indian tea and snack
brand. Firstly, Started by a young
entrepreneur, a TEDx speaker, and a
social worker Prafull Billore aka (MBA
CHAI WALA), back on 25 July 2017, in
(Ahmedabad) Gujarat and now for the
past 4 years, the brand has established
its presence across 15+ cities with 50+
MBA CHAI WALA Franchise in India.
And, had revenue of 3+ crores in Fiscal
Year 2020

Moreover, they have over 20+ varieties of Chai, Snacks, Juices. And, soon they are going to
introduce Nashta (breakfast) options in their menu.
Some of their famous chai-

• Tulsi chai

• Adrak Chai

• Regular Chai

• Masala Chai

• Elaichi Chai

• Chocolate Chai
MBA CHAI WALA Menu-
About Prafull Billore
MBA Chai Wala Meaning Mr. Billore Ahmedabad Chai Wala

Founder Name Prafull Billore

Nickname Prafull / MBA Chai Wala
Date of Birth 14 January 1996
Age 25 years
Religion Hindu
Nationality Indian
Birth Place Dhar, Indore, Madhya Pradesh, India
Current City Ahmedabad, Gujarat, India
Education and Qualification B.com
To go to MBA Chai Wala website Click here
 Operations
They use KIOSK MODEL to prepare their various chai cups now with the help of
machines to maintain efficient procedures and keep sanitization up to the mark. Further
more, this approach enables to maintain food hygiene and decreases operational costs.
In effect the products get affordable, and the franchise gets a good margin in selling
products.
Their Marketing Insights-
MBA CHAIWALA Marketing team always runs their campaigns with word of mouth
and PR strategies, digital marketing, ongoing trends and memes marketing.
Innovation
They have developed a quality product line with various options to choose from.
Keeping in mind that, they have to provide the fast & efficient service to their
customers.

Their Specific Customer Segment-

As we all know, Indian tea is consumed by every age group in India and in most
homes. Their focus is on providing healthy and hygienic tea and snacks to their
customers at reasonable prices to people of all age groups.
 Business Overview
MBA CHAI WALA Private Limited is an unlisted private company incorporated on 26
August, 2020. It is classified as a one person company and is located in Indore, Madhya
Pradesh. It’s authorized share capital is INR 15.00 lac and total paid up capital is INR
1.00 lac.
The current status of MBA CHAI WALA Private Limited is – Active. MBA CHAI WALA
Private Limited has two directors – Prafull Billore and Vivek Billore.
The Corporate Identification Number (CIN) of MBA CHAI WALA Private Limited is
U15549MP2020OPC052485. The registered office of MBA CHAI WALA Private Limited is
at 1120, Mundi Road, Bijalpur, Indore, Madhya Pradesh.
Today MBA CHAI WALA has over 20 employees and a business turnover of 3 crores this
fiscal year.
 Advantages of opening MBA CHAI WALA
Franchise-
• Brand Recognition - The best advantage of having an MBA CHAI WALA Franchise. The
brand has already marked its name and value recognition and it is growing rapidly in
the Indian food and beverage industry.

• Operation Insight – Operations of the franchise are hassle less. And, it comes with
easy operational procedures and Operations. Manuals will be shared with the
franchise owner.

• MBA CHAI WALA franchise Cost Optimization – Brand opts for low-cost business
procedures and is molded according to the market’s needs.
Why MBA CHAI WALA is becoming
successful?
• Prafull was not getting many sales initially, so he started approaching customers
and spoke politely in English. It attracted a lot of customers towards his tea stall,
after all, he was an English speaking vendor. Eventually the tea stall became
popular and more and more customers started visiting his tea stall.
• One thing that worked for his business was tea factor. Tea is something that our nation
loves, and when someone sells tea in a unique style by speaking politely in English, no
one can resist. The cherry on top was earthen teacups, the toast, and the tissue that
comes along with tea.

• Prafull made a small space in his tea shop where job seekers could put their details so
that potential job providers could reach them. A tea shop and physical LinkedIn-like
platform, Prafull gave two things that youth wants, tea and a job.
• Prafull sets up his tea stall in different political rallies, marriages, and events where it
can better brand exposure and attract more customers. Also, a marketing strategy
that works the best these days is social media marketing. Prafull maintains a strong
social media presence to reach its customers.

These innovative ideas helped Prafull Billore to become a successful entrepreneur.

 Conclusion
We all can say that Chai(tea) is a beverage of Indian culture and the food & beverage
industry in India is always in the demand segment and this homegrown brand MBA
CHAI WALA, one of India’s iconic and innovative chai franchises, provides a decent
return on investment and operational costs are low. Notably, the MBA CHAI WALA
team is highly motivated to grow business at a fast pace within 5 years period. They
are able to attract investors and entrepreneurs to their simple business and are active
in capturing the bigger parts of the Indian market first. That’s why the brand is much
active in social works and social platforms. That attracts customers more to their
outlets in curiosity to check out.