1.

Definition of e commerce,
presentation of its
different categories

2. Brief history of e

3.
commerce

Electronic commerce
Business Model
E - commerce
4. E commerce2.0 and social
commerce

5. E market places

6. Negotiate online

7. E commerce
Different Pros
website of e
commerce
E commerce Cons
8. Towards a digital economy

9. Benefits and limitssites

Top e commerce of E
commerce
 Definition

1. Definition of e commerce,
presentation of its
different categories
• Purchasing
2. Brief history of e
commerce

3. Electronic commerce • Selling

Business Model

4. E commerce2.0 and social

commerce

5. E market places • Exchanging

6. Negotiate online

7. EDifferent
commerce Prosof e
website
commerce
E commerce Cons
8. Towards a digital economy

9. Benefits
Top and limits
e commerce of E
sites
commerce

1
 Categories of e-commerce

1. Definition of e commerce,
presentation of its • B2C (Business-to-Consumer)
different categories

2. Brief history of e • B2B (Business-to-Business)

commerce

3. Electronic commerce
Business Model

4. E commerce2.0 and social

• C2B (Consumer-to-Business)
commerce

5. E market places • C2C (Consumer-to-Consumer)

6. Negotiate online

7. EDifferent
commerce Prosof e
website
commerce
E commerce Cons
8. Towards a digital economy

9. Benefits
Top and limits
e commerce of E
sites
commerce

3
 Brief history of e-commerce
• 1979: Michael Aldrich invented online shopping
1. Definition of e commerce,
presentation of its • 1981: Thomson Holidays, UK is first B2B online shopping
different categories

2. Brief history of e • 1984: Gateshead SIS/Tesco is first B2C online shopping and Mrs
commerce

3. Electronic commerce
Snowball, 72, is the first online home shopper
Business Model
• 1990: Tim Berners-Lee writes the first web browser,
4. E commerce2.0 and social
commerce
WorldWideWeb, using a NeXT computer
5. E market places

6. Negotiate online

7. EDifferent
commerce Prosof e
website
commerce
E commerce Cons
8. Towards a digital economy

9. Benefits
Top and limits
e commerce of E
sites
commerce

4
 Brief history of e-commerce
• 1995: Jeff Bezos launches Amazon.com
1. Definition of e commerce,
presentation of its • 2000: The dot-com bust
different categories

2. Brief history of e • 2002: eBay acquires PayPal for $1.5 billion

commerce

3. Electronic commerce
• 2003: Amazon.com posts first yearly profit
Business Model

4. E commerce2.0 and social

• 2011: US eCommerce and Online Retail sales projected to reach
commerce
$197 billion, an increase of 12 percent over 2010
5. E market places

6. Negotiate online

7. EDifferent
commerce Prosof e
website
commerce
E commerce Cons
8. Towards a digital economy

9. Benefits
Top and limits
e commerce of E
sites
commerce

5
 Electronic commerce business models

1. Definition of e commerce,
presentation of its
different categories
• Vanity
2. Brief history of e
commerce
• Billboard
3. Electronic commerce • Advertising
Business Model

4. E commerce2.0 and social • Subscriptions

commerce

5. E market places • Storefront

6. Negotiate online

7. EDifferent
commerce Prosof e
website
commerce
E commerce Cons
8. Towards a digital economy

9. Benefits
Top and limits
e commerce of E
sites
commerce

6
 E commerce web 2.0

• Main components:
1. Definition of e commerce,
presentation of its
different categories
–Rich interfaces
2. Brief history of e
commerce
–Collaborative marketing
3. Electronic commerce –Re-intermediation
Business Model

4. E commerce2.0 and social –Co- creation of value

commerce

5. E market places  over 60% of consumers are attracted to online retailers who
6. Negotiate online use techniques known as Web 2.0.
7. EDifferent
commerce Prosof e
website
commerce
E commerce Cons
8. Towards a digital economy

9. Benefits
Top and limits
e commerce of E
sites
commerce

7
 Rich interfaces

1. Definition of e commerce,
presentation of its
different categories

2. Brief history of e
commerce

3. Electronic commerce
Business Model

4. E commerce2.0 and social

commerce

5. E market places

6. Negotiate online

7. Different website of e
commerce

8. Towards a digital economy

9. Benefits and limits of E

commerce

8
 Collaborative marketing

1. Definition of e commerce,
presentation of its
different categories

2. Brief history of e
commerce

3. Electronic commerce
Business Model

4. E commerce2.0 and social

commerce

5. E market places

6. Negotiate online

7. Different website of e
commerce

8. Towards a digital economy

9. Benefits and limits of E

commerce

9
 Social commerce
• Use of social networks in the context of e transactions
1. Definition of e commerce,
presentation of its • Introduced by Yahoo in 2005
different categories

2. Brief history of e • Include:

commerce
– customer ratings and reviews
3. Electronic commerce
Business Model
– Recommendations and referrals
4. E commerce2.0 and social
commerce – Social shopping tools
5. E market places – Forums and communities
6. Negotiate online
– Social media optimization
7. EDifferent
commerce Prosof e
website
commerce – Social applications and social advertising
E commerce Cons
8. Towards a digital economy

9. Benefits
Top and limits
e commerce of E
sites
commerce

10
 E commerce / social commerce/ F commerce

How to put these concepts?

1. Definition of e commerce,
presentation of its
different categories

2. Brief history of e
commerce

3. Electronic commerce
Business Model

4. E commerce2.0 and social

commerce

5. E market places

6. Negotiate online

7. EDifferent
commerce Prosof e
website
commerce
E commerce Cons
8. Towards a digital economy

9. Benefits
Top and limits
e commerce of E
sites
commerce

11
 Same purchasing cycle

Generic cycle:
1. Definition of e commerce,
presentation of its Recognition of Alternatives Decision Post
different categories Purchasing
the need study making purchasing
2. Brief history of e
commerce

3. Electronic commerce
Business Model
E commerce:
4. E commerce2.0 and social
Customers
commerce Portal Price Customer
ratings Shop online
Newsletter comparison areas
5. E market places Promo

6. Negotiate online

7. EDifferent
commerce Prosof e
website
Social commerce:
commerce
E commerce Cons
8. Towards a digital economy
Facebook,
BLOGS Friends ratings Shop online Testimonials
9. Benefits
Top and limits
e commerce of E
sites
Youtube…
commerce

12
 F commerce

1. Definition of e commerce,
presentation of its
different categories

2. Brief history of e
commerce

3. Electronic commerce
Business Model

4. E commerce2.0 and social

commerce

5. E market places

6. Negotiate online

7. EDifferent
commerce Prosof e
website
commerce
E commerce Cons
8. Towards a digital economy
Integrated shop (application) Shop window
9. Benefits
Top and limits
e commerce of E
sites
commerce

13
 F commerce

• New applications:
1. Definition of e commerce,
presentation of its
different categories

2. Brief history of e
commerce

3. Electronic commerce
Business Model

4. E commerce2.0 and social

commerce

5. E market places

6. Negotiate online

7. EDifferent
commerce Prosof e
website
commerce
E commerce Cons
8. Towards a digital economy

9. Benefits
Top and limits
e commerce of E
sites
commerce

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 Factors driving social commerce
• A shift in influence
1. Definition of e commerce,
presentation of its
– Consumers are seen as a communication channel
different categories
– Consumers are authoring brand messages
2. Brief history of e
commerce
• The consumers have a voice
3. Electronic commerce
Business Model – consumers now can influence product design
4. E commerce2.0 and social
commerce
– Consumers are more invested and therefore more loyal to brands
5. E market places  Visibility, proximity, Reputation, Contextualisation, customer service
6. Negotiate online

7. EDifferent
commerce Prosof e
website
commerce
E commerce Cons
8. Towards a digital economy

9. Benefits
Top and limits
e commerce of E
sites
commerce

15
 E market places
• An online market, usually B2B, in which buyers and sellers exchanges goods
1. Definition of e commerce, and services.
presentation of its
different categories • A web-based application facilitating electronic trade between one or more
2. Brief history of e buying organisations and several supplier organisations.
commerce

3. Electronic commerce
Business Model
• Differents types:
4. E commerce2.0 and social
commerce – Independent e marketplaces
5. E market places – Buyers-oriented e marketplaces
6. Negotiate online – Supplier-oriented e-marketplace
7. EDifferent
commerce Prosof e
website
– Vertical and horizontal e-marketplaces
commerce
E commerce Cons
8. Towards a digital economy

9. Benefits
Top and limits
e commerce of E
sites
commerce

16
 Actors in E-marketplaces

• Customers
1. Definition of e commerce,
presentation of its
different categories
• Sellers
2. Brief history of e
commerce • Products and services
3. Electronic commerce
Business Model – Digital products
4. E commerce2.0 and social
commerce Goods can be transformed to digital format and delivered over
5. E market places the Internet
6. Negotiate online

7. EDifferent
commerce Prosof e
website
• Infrastructures
commerce
E commerce Cons
8. Towards a digital economy

9. Benefits
Top and limits
e commerce of E
sites
commerce

17
 E-Auctions
• Computerised versions of traditional auctions where buyers bid
1. Definition of e commerce,
presentation of its
against each other.
different categories

2. Brief history of e
• Advantages : the speed, simplicity and variety of auctions 
commerce
buyers can cut the time and cost of procurement
3. Electronic commerce
Business Model

4. E commerce2.0 and social

commerce

5. E market places

6. Negotiate online

7. EDifferent
commerce Prosof e
website
commerce
E commerce Cons
8. Towards a digital economy

9. Benefits
Top and limits
e commerce of E
sites
commerce

18
 Types of auctions
• Two types of auctions :
1. Definition of e commerce,
presentation of its
– forward auctions - where lots are sold to the highest bidder
different categories
– reverse auctions - where suppliers compete on price and the lowest bid
2. Brief history of e
commerce for a tender wins
3. Electronic commerce
Business Model
• Types of auctions
4. E commerce2.0 and social – One buyer, one seller
commerce

5. E market places
– One seller, many potential buyers
6. Negotiate online – One Buyer, many potential sellers
7. EDifferent
commerce
commerce
Prosof e
website – Many sellers, many buyers
E commerce Cons
8. Towards a digital economy

9. Benefits
Top and limits
e commerce of E
sites
commerce

19
 Limits of e-auctions

1. Definition of e commerce,
presentation of its
different categories

2. Brief history of e – Minimal security

commerce

3. Electronic commerce
– Possibility of fraud
Business Model

4. E commerce2.0 and social

– Limited participation
commerce

5. E market places

6. Negotiate online

7. EDifferent
commerce Prosof e
website
commerce
E commerce Cons
8. Towards a digital economy

9. Benefits
Top and limits
e commerce of E
sites
commerce

20
 E commerce pros

1. Definition of e commerce,
presentation of its • Business Hours: 24/7
different categories

2. Brief history of e

• Global Location: Asia, USA, Europe

commerce

3. Electronic commerce
Business Model

4. E commerce2.0 and social

commerce • Niche Products: small target group
5. E market places

6. Negotiate online
e.g bridal shoe
7. EDifferent
commerce website
Prosof e
commerce

8. ETowards
commerce Conseconomy
a digital

9. Benefits and limits of E

Top e commerce sites
commerce

21
 E commerce pros

1. Definition of e commerce,
presentation of its • Easy Shelves Arrangement:1000 in min
different categories

2. Brief history of e

• Convenient Shopping: shop on sofa

commerce

3. Electronic commerce
Business Model

4. E commerce2.0 and social

commerce • Lower Transaction Costs: labor, distribution documentation
5. E market places

6. Negotiate online

7. E commerce
Different Pros
website of e
commerce
E commerce Cons
8. Towards a digital economy

9. Benefits and limitssites

Top e commerce of E
commerce

22
 E commerce cons

• Shipping Takes Time

1. Definition of e commerce,
presentation of its
different categories
Solution: pick easy deliverable product
2. Brief history of e
commerce

3. Electronic commerce
Business Model • Shipping Costs More
4. E commerce2.0 and social
commerce Solution : buy deals in bulk.
5. E market places

6. Negotiate online

7. E commerce
Different
commerce
Pros
website of e • Doubts and Fears
E commerce Cons
8. Towards a digital economy Solution : write and read blog post and FAQ
9. Benefits and limitssites
Top e commerce of E
commerce

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 E commerce Cons

• Inability to Feel the Physical

1. Definition of e commerce,
presentation of its Solution: product description and pictures.
different categories

2. Brief history of e
commerce

3. Electronic commerce
Business Model
• Shopping is Social Experience
4. E commerce2.0 and social
commerce Solution : put social element and interactive games
5. E market places

• Too Many Competitors

6. Negotiate online

7. E commerce
Different Pros
website of e
commerce

8.
E commerce Cons
Towards a digital economy Solution : get innovative and make good strategies
9. Benefits and limitssites
Top e commerce of E
commerce

24
 Top E. Commerce Examples

1. Definition of e commerce,
presentation of its
different categories
Story: 1995, broken laser pointer and French-born Iranian-American computer
2. Brief history of e
programmer Pierre Omidyar
commerce

3. Electronic commerce
Business Model

4. E commerce2.0 and social

commerce Founder Jeff bezos, named after river. Started bookstore,
5. E market places now selling DVDs , CDs, MP3 downloads, software
6. Negotiate online
• Czech stores
7. Different website
E commerce Prosof e
commerce

8. E commerce
Towards Cons
a digital economy

9. Benefits and limits of E

Top e commerce sites
commerce

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