RECOMMENDATION

SYSTEM
A recommendation system is an artificial intelligence
or AI algorithm, usually associated with machine
learning, that uses Big Data to suggest or
recommend additional products to consumers.
These can be based on various criteria, including
past purchases, search history, demographic
information, and other factors.
Recommender systems are highly useful as they
help users discover products and services they
might otherwise have not found on their own.
Recommender systems often rely on various user
interactions and engagement metrics, such as
impressions, clicks, likes, and purchases, to
understand and predict consumer interests on a
highly personalized level.
These systems use these interactions as signals to
infer user preferences and then generate
recommendations accordingly. Content and product
providers find recommender systems valuable
because they can enhance user satisfaction,
increase engagement, and drive relevant content or
product discovery based on individual preferences.
 TYPES OF
RECOMMENDATION
SYSTEM
COLLABORATIVE FILTERING
Collaborative filtering recommends items to users based on
the preferences and behaviors of similar users. It assumes
that users who have liked or interacted with similar items in
the past are likely to have similar preferences in the future.

TWO MAIN TYPES OF COLLABORATIVE FILTERING

 USER-BASED COLLABORATIVE FILTERING

 ITEM-BASED COLLABORATIVE FILTERING
• USER-BASED COLLABORATIVE FILTERING
Recommends items based on the preferences of users who are similar
to the target user. For example, if User A and User B have similar
viewing patterns on a streaming platform and User A likes a movie that
User B has already watched and enjoyed, the system may recommend
that movie to User B.

• ITEM-BASED COLLABORATIVE FILTERING

Recommends items based on the similarity between items. If users who
liked a particular item also liked another item, the system may
recommend the second item to users who have shown interest in the
first item.
• CONTENT FILTERING
Content filtering recommends items to users based on the
attributes and characteristics of the items themselves. It
focuses on the content of the items and matches them with the
user's preferences.
For example, in a movie recommendation system, content
filtering might recommend movies based on genre, actors,
directors, or other features. If a user has shown a preference
for action movies starring a particular actor, the system may
recommend other action movies featuring the same actor.
• CONTEXT FILTERING
Context filtering takes into account additional contextual
information to make recommendations. This could include
factors such as the time of day, location, device, or the user's
current activity.
For example, if a user often watches documentaries during the
weekend, the context filtering system might recommend a
popular documentary available on the platform on a Saturday
afternoon.
 BENEFITS OF
RECOMMENDATION
SYSTEM
• PERSONALIZATION
Recommendation systems provide personalized content, products, or
services to users based on their preferences and behaviors. This
enhances the overall user experience by delivering content that is
more likely to be of interest to the individual.

• INCREASED USER ENGAGEMENT

By offering relevant suggestions, recommendation systems can
increase user engagement and keep users interacting with a platform
or application for longer periods. This is particularly crucial for online
platforms, e-commerce websites, and content streaming services.
• ENHANCER USER SATISFACTION
Users are more likely to be satisfied with a service that understands
their preferences and caters to their interests. Recommendation
systems contribute to user satisfaction by helping users discover
new and interesting items they might not have found on their own.

• DISCOVERY OF NEW ITEMS

Recommendation systems can expose users to new products,
movies, music, or content that they might not have been aware of.
This helps in diversifying user experiences and broadening their
choices.
• INCREASED REVENUE AND SALES
In e-commerce, recommendation systems can boost sales by
suggesting products that align with a user's interests and purchase
history. This can lead to increased cross-selling and upselling
opportunities.

• TIME EFFICIENCY
Users often face information overload in the digital age.
Recommendation systems help users find what they are looking for
quickly, saving time and reducing the effort required to navigate
through a vast amount of content or products.
• ADAPTIVE LEARNING
Recommendation systems continuously adapt to changing
user preferences and behaviors. They learn from user
interactions and feedback, improving their accuracy over
time and ensuring that recommendations stay relevant.
 GROUP 7
Lovelyn F. Pesa
Ariane Mae B. Javillo
Mark Anthony S. Mendoza