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Ali Arshad Assignment Marketing
Ali Arshad Assignment Marketing
GROWTH
OPPORTUNITY
PREPARED BY ALI ARSHAD
CHEM201105009
FOSC-7A
ASSESSING GROWTH OPPORTUNITIES
• Intensive Growth
• Integrative Growth
• Diversification Growth
• Downsizing and Divesting Older Businesses
INTENSIVE GROWTH
Corporate management should first review opportunities for improving existing businesses
INTEGRATIVE GROWTH
A business can increase sales and profits through backward forward or horizontal
integration with in its industry.
DOWNSIZING AND DIVESTING OLDER
BUSINESSES
• Company is must carefully prune, Harvest or divest tired old businesses to release
needed resources or other resources or reduce cost.
DIVERSIFICATION GROWTH
• Diversification Growth makes sense when good opportunities exists outsides the present
businesses.
• The industry is highly attractive and the company has the right mix of of business
strength to succeed.
CONCENTRIC DIVERSIFICATION
• 1. Motorola : mobile phones in 1973 Motorola researchers martyin cooper made the first
mobile call using that weight 1.1 kg and measure 23 cm long . Its took a 10 hours to
recharge and then mobile smart phones take the whole era and it took 2 hour to recharge
it virtual carry anywhere easily
• 2,. Dell company manufactured computers initially then diversified horizontally to new
products laptops
HORIZONTAL DIVEERSIFICATION
• Colgate
• manufacturing company sells dental health supplies like toothpastes
and flows to individual consumers they notice a plateau in sales over
period of time. And decide t diversify horizontally to add more
products to their existing dental care lines.(toothbrush and
mouthfreshners)
• Nike
• was initially a sports company manufacturs of sports shoes has
implemented horizontal diversification by expanding into new product
like sports wear (shirts T-shirts and tracksuits) . Customer who
purchase the companys shoes might be inclined to also purchase sports
clothing from their store.
CONGLOMERATE DIVERSIFICATION