Packaged Water: Consumer Safety or

Pure Economics

IRCDTB 2023 Authors:

•Mr. Rohit Awale, MMS-III, AIMS

•Mr. Onkar Bharote, MMS-III, AIMS

•Prof. Ganesh Apte, HOD-Operations &

Assistant Professor, AIMS

•Prof. Gaanyesh Kulkarni, HOD-

Marketing & Assistant Professor, AIMS
 Introduction
•Globalization and the Bottled Water Industry

•Evolution in India: From Luxury to Necessity

IRCDTB
•Bottled Water as a Cultural Statement
2023
•Marketing Strategies and Consumer Perceptions

•Concerns and Challenges: Health Hazards, Sustainability, and

Water Sources
 Literature Review
•Bohmer H. & Resch K.L. (2000)
-No documented disease outbreaks from contaminated bottled mineral
water, contrasting tap water.
•Benjamin Arnold & John Colford (2001)
IRCDTB 2023
-Purity of mineral water didn't significantly impact children's health;
emphasized standardized quantities.
•Senthil Kumar (2002)
-Advertisements significantly influence consumers' awareness; factors:
accessibility, purity, hygiene, and market growth.
•Dr. Ramesh Sardar, SUMEDHA Journal of Management (2012)
-Significance of brands, marketing strategies, and distribution networks
in brand preference and customer satisfaction.
 Research Methodology

•Objective: Investigate primary drivers - economic factors vs. safety

perceptions in packaged water consumption.

IRCDTB 2023
•Hypothesis: Safety perceptions significantly influence consumer decision-
making vs. economic factors.

•Variables: Safety perceptions (independent) vs. Consumer decision making

(dependent).
 Research Methodology
•Design: Descriptive research to understand factors affecting consumer
behavior.

IRCDTB 2023
•Sample: Survey of 72 respondents, assessing demographics, consumption
patterns, safety perceptions, economic influences, and environmental
awareness.

•Limitations: Sampling bias, self-reported data, limited generalizability.

 Interpretation of
Statistical Tests
•Chi-Square Test:
• Chi-Square Value: 17.1
• Degrees of Freedom: 20
• p-value: 0.649 IRCDTB 2023
•Interpretation:
• No statistically significant association found between safety
perceptions and economic factors in consumer decision-making for
packaged water.
 Interpretation of
Statistical Tests
•Conclusion:Lack of significant association between safety perceptions and
economic factors in consumer decisions on packaged water.

Recommendations: IRCDTB 2023

•Conduct further in-depth research to understand the nuanced relationship
between safety perceptions and economic influences.

•Develop marketing strategies that balance safety and economic aspects,

addressing both consumer concerns.

•Advocate for increased transparency in labeling and quality standards within the
packaged water industry.