CONFIDENTIAL

HappyHour Co. Company Profile

Overview Key financials

 Market operator in Singapore (HQ), Malaysia and China with manufacturing ,
distribution and direct sales operation.
 Founded in 1975, with three shareholders, Happy Family, Hour Family and Co
Family
 Had a recent expansion of operations to China, and new facilities plantation in
Cambodia
 Brand offerings, beer, spirits (vodka, tequila), non-alcoholic beverages (soft
drinks, team water, functional drinks)
 #1 player of Malaysia in beer and spirits as well as non-alcoholic beverages
segments; #1 player in Singapore in beer and spirits segment

Shareholders

Indicative valuation

Source:

1
 CONFIDENTIAL

HappyHour Co. Company Profile

Overview Key financials

Shareholders

Indicative valuation

Source:

1
 CONFIDENTIAL

Overview of auction process and key workstreams

Date Event Key workstreams

Round 1:
Indicative Bid
Phase

Round 2: Final
Bid Phase