MACRO PERSPECTIVE OF TOURISM AND HOSPITALITY

INDUSTRY

MEMBERS: Arabes, Cristine B.

Campang, Wisley Jorquia, Mariel R.
De Luna, Criszell P. Kalipapa, Angela
Dubluis, Lea Angela S. Labios, Jemika Eunice
 United Nations World Tourism Organization

UNWTO’s leadership vision acknowledges the most pressing challenges facing tourism
and identifies the sector’s ability to overcome them and to drive wider positive change,
including the opportunities responsible tourism offers for the advancement of the 17
Sustainable Development Goals (SDGs).

As the leading international organization in the field of tourism, UNWTO promotes

tourism as a driver of economic growth, inclusive development and environmental
sustainability and offers leadership and support to the sector in advancing knowledge and
tourism policies worldwide.
 The economic impact of Covid-19 on the tourism
industry and other sectors has been significant and
extensive. Millions of people around the world have been
affected by the pandemic, particularly vulnerable
areas/countries that rely on tourism for a living. Because of
Covid-19, 90% of countries have been obliged to implement
lockdown. Economic hardship resulted from major drop in
travel due to lockdowns, travel restrictions, and safety
concerns. In addition, people start to loss a job because of
business closures, closed tourist attractions, and other
factors all contributed to a drop in economic growth and
various other sectors.
 Proposal

a. Collaboration with
Government

b. Digital Transformation
a. Collaboration with Government
Collaboration between the tourism sector and the
government is crucial for the sustainable growth and
development of the tourism industry and economic system.
Government contributes provision of infrastructure, the
development of tourist attractions and experiences, support
for festivals and events and the implementation of tourist
promotion plans. In addition, they also ensure that growth is
steady and the employment is at high levels. The
collaboration within the hospitality industry often results in
enhanced guest experiences.

b. Digital Transformation
Modern world has the potential to impact the
tourism industry as well as contribute to economic growth. In
this way we can urge businesses to adopt the
digital/contactless solutions to achieve digital marketing
strategies and techniques for promoting and reaching
domestic and international audience through the use of
modern technology. This proposal aims to minimize safety
hazard, increase operational efficiency, and better
productivity.
 Objectives

Execute Task

Planning Team

Schedule
Digital Transformation: Objectives
 Develop and implement a digital transformation strategy that includes adopting
contactless solutions for guest interactions and transactions.
 Invest in modern technology and infrastructure to support digital marketing
strategies aimed at reaching a wider domestic and international audience.
 Enhance safety measures through the integration of digital tools such as contactless
check-ins, mobile payments, and health screening apps.

Collaboration with the Government:

 Establish a strategic partnership with government agencies responsible for tourism
 Focusing on infrastructure development and maintenance
 Research and identify key government agencies then initiate contact
 Work with government bodies to create and implement marketing campaigns to
promote local tourist attractions and experiences
 Collaborate on the development of safety and health protocols to ensure a safe and
welcoming environment for tourist
Digital Transformation: Task
 Evaluate and enhance digital platforms based on user feedback.
 Utilize data analytics tools for informed decision-making and strategy.
 Explore and implement innovative technologies to enhance digital
experiences.
 Strengthen cybersecurity measures to protect user data.
 Focus on optimizing user experience across all digital channels.

Collaboration with the Government:

 Engage government stakeholders effectively through strategic

communication.
 Align UNWTO's tourism policies with governmental regulations for
consistency.
 Establish secure protocols for the exchange and analysis of data.
 Advocate for sustainable tourism policies through targeted campaigns and
Team
Digital Transformation:

 Leading digital initiatives, including identifying and prioritizing

projects, securing funding, and overseeing project execution.

Collaboration with the Government:

 Collaborating at the Right Level.

 Use digital signage-develop a common language
 Provide the right context
 Build relationships with employees
 Planning
Collaboration with the Government:
 Create policies, support infrastructures and provide incentives for investors and entrepreneurs so that
they will invest their money in tourism
 Related business activities
 Planning a trip and using those factors to determine the best resources, programs and activities for
their trip.
 Construct new infrastructure

Digital Transformation:

 Learned how we use this technology to evolve the business model.

 Define your vision. Before you jump into digital transformation, think about the experience you want
to provide.
 Focus on culture
 Measure and adjust
 Choose the right technology
 Gather resources and expertise
 Execute
Digital Transformation:
 Form a dedicated team and prioritize projects aligned with UNWTO's goals.
 Integrate relevant technologies and provide training to enhance staff skills.
 Encourage collaboration and regularly review progress, making improvements as needed.

Monitoring Digital Transformation KPIs:

 Define and analyze digital KPIs like website traffic and user engagement.
 Regularly compare actual KPI performance against set targets.
 Use insights to optimize strategies and decision-making.

Collaboration with the Government:

 Engage with government representatives and facilitate effective information sharing.
 Gather feedback and adjust strategies to enhance collaboration. By implementing these steps,
UNWTO can effectively embrace digital transformation, enhance government collaboration,
and measure success through KPIs, leading to informed decisions and continuous growth.
THANK YOU!