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INTRODUCTION

• IT was started August 2007


INVESTOR : saif partners invests $ 25 Million

ADVANTAGE OF BOOK MY SHOW


• TIME SAVING
• SEAT SELECTION
• REWARDS AND OFFERS

DISAVANTAGE OF BOOK MY SHOW


• SERVICE FEES
• CONENIENVE CHARGES

ASHISH HEMRAJANI
Industry Market Size

• BookMyShow Generated
revenue worth INR 218.5 Cr of
the total INR 277 Cr from
online ticket booking in FY22.
Vision & Mission
Vision:
• Empower the entertainment ecosystem by providing seamless access to
diverse experiences for people.

Mission:
• Be the preferred destination for entertainment, ensuring that people have
easy and quick access to tickets for movies, events, plays, sports, and more.
• Enhance the overall entertainment experience by leveraging technology and
innovation.
• Foster a customer-centric approach, making entertainment accessible to a
broad audience.
Revenue Market Share
SWOT Analysis

S- Strength W- Weakness

• Vast Network • Limited to urban areas


• Around 80% Market Share • Costly Tickets
• Simple & Convenient • Refund Policy

O- Opportunities T – Threats

• Expand Capability • Mismanagement


• Increasing Partnership • Improved functionalities of
• Attraction of People competitors
Competitors BCG Matrix (Boston Consulting
Group Matrix)

• Paytm
• NearBuy
• Movie tickets.com
• www.ticketplease.com
• TickeTnew
• PVR Cinemas
Overall Supply Chain Strategy
• Major Suppliers
• Manufacturing Facilities
• Distribution Network
• Logistics Management

Quality Certifications

• App Store Optimization (ASO) Certifications


• Customer Experience (CX) Awards
Employee Strength
• As of February 2023, BookMyShow had over 2,500 employees across India.
The company has a strong culture of innovation and collaboration, and is
committed to attracting and retaining top talent.
Average Entry Level Salary
• The average entry level salary at BookMyShow is around ₹300,000 per
annum. This is a competitive salary in India, and is reflective of the company's
strong financial position and commitment to its employees.
Long Term Strategy
• BookMyShow's long-term strategy is focused on expanding its reach and
deepening its engagement with users. The company is investing in new
technologies and partnerships to provide a more personalized and seamless
experience for its customers.
CSR Activity

• BookMyShow is committed to social responsibility and has a number of CSR initiatives in place. The company
supports a number of educational and social causes, and is committed to making a positive impact on the
communities in which it operates.

Ideas and Suggestions for Future Growth

• Expand into new markets: BookMyShow has a strong presence in India, but there is still significant
opportunity to expand into other markets in Asia and beyond.
• Diversify into new product categories: BookMyShow currently offers a wide range of ticketing options, but
there is potential to diversify into new product categories, such as travel and accommodation.
• Embrace new technologies: BookMyShow is already at the forefront of technological innovation, but there is
always more that can be done to leverage new technologies to enhance the user experience.
• Strengthen customer relationships: BookMyShow has a loyal customer base, but there is always room to
strengthen customer relationships and increase customer lifetime value.
• Invest in marketing and branding: BookMyShow is a well-known brand, but there is always room to invest in
marketing and branding to further increase awareness and customer engagement.
Thank You
Presented By

Group-5
Madhu.J | Aswathy.B |Sonu C B |Ramya S M |Monisha Urs

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