UNIVERSITY OF LUCKNOW

SIP PRESENTATION O N AXIS BANK

“STUDY OF RETAILER BANKING”

BY- JATIN SONKAR

COURSE –MBA 2ND YEAR ( 3RD SEMESTER)
ROLLNO-2210019025095

UNDER THE GUIDENCE OF DR.MOHD ANEES

COMPLETION CERTIFICATE
 COMPANY PROFILE
• Axis Bank is the third largest private sector bank in India.

• The Bank offers the entire spectrum of financial services to customer segments covering Large
and Mid-Corporates, MSME, Agriculture and Retail Businesses.

 Amitabh Chaudhry is the Managing Director & Chief

Executive Officer (MD & CEO) of Axis Bank
Limited.

Amitabh Chaudhry,
Managing Director and Chief Executive Officer - Axis Bank
 INDUSTRY PROFILE
The Bank has a large footprint of 5000 domestic branches (including extension counters) with
15,751 ATMs & cash recyclers spread across the country.

The Bank has 6 Axis Virtual Centres with over 1,500 Virtual Relationship Managers as on 31st
March 2023.

 International offices with branches in-  The international offices focus on-

• Singapore • Trade Finance

• Dubai (at DIFC) • Syndication
• Gift City-IBU • Investment Banking
 Representative offices • Liability Businesses
• Dhaka • and Private Banking/Wealth Management
• Dubai offerings.
• Abu Dhabi
• Sharjah
• and an overseas subsidiary in London
 INTRODUCTION
• TAGLINE – “BADHTI KA NAAM ZINDAGI”
• HEADQUATER- AXIS BANK LIMITED Corporate Office "Axis House", 7th Floor, C-2, Wadia
International Centre, Pandurang Budhkar Marg, Worli, Mumbai - 400 025.

Axis Bank is one of the first new generation private sector banks to have begun operations in 1994.

The Bank was promoted in 1993, jointly by Specified Undertaking of Unit Trust of India (SUUTI)
(then known as Unit Trust of India), Life Insurance Corporation of India (LIC), General Insurance
Corporation of India (GIC), National Insurance Company Ltd., The New India Assurance Company
Ltd., The Oriental Insurance Company Ltd., and United India Insurance Company Ltd

The shareholding of Unit Trust of India was subsequently transferred to SUUTI, an entity
established in 2003.
 PRODUCTS

• Accounts- Savings Account, Axis Direct Invest Account safe Custody.

• Deposits. Express FD. Fixed Deposits
• Cards. Credit Cards. Debit Cards
• Loans. 24x7 Loans. Home Loan
• Forex. Forex Card
• Investments. Mutual Funds. RBI Floating Rate Savings Bonds
• Insurance. Life Insurance. Bima Uphaar Yojana
• Start a SIP.
 SUBSIDARIES
AXIS MUTUAL FUND

• Fastest growing AMC since launch in '09

• More than 2.4 Mn of '69,088 C investors
• Average AUM r at 46% YoY growth in Q2'FY18 as against industry growth of 30%*
AXIS DIRECT

• Retail Online Investment platform for Equity, Mutual Fund& Currency

• Fastest growing equity broker in India with client base growing at CAGR of 46% in last 3 years
• Among top 3 brokers in India with client base of 1.59 Mn

AXIS FINANCE

• Fast growing NBFC

• Loan book growing at CAGR of 57% in last 3 years, the same stood at '5,304 Cr as at end of Sept '17
• Offers complimentary products to Bank customers
• Product offerings include Structured Financing, Special Situations Funding

AXIS CAPITAL

• Leading player in Investment banking

• Ranked no. 1 in Equity and Equity Linked Deals over the last decade;
• Ranked no. 1 ECM Banker; executed equity deals worth over '1000 Bn since April '15
 OBJECTIVES OF SUMMER TRAINING

• To learn the functioning of a financial institution.

• Customer satisfaction with the service provided by the bank.

• Learn the regulations related to lending policies of the firm.

• Learn to work in the various divisions of the bank/institutions.

• Learn to work with the bank customers and explain the account options available at the
bank.

• Consumer awareness about the products and services provided by AXIS Bank
 STUDENT’S ROLES AND RESPONSIBILITIES

 Retail Intern assists new and existing clients of the Bank with account
transactions and uncovers opportunities that can help improve clients Financial
Wellness. In addition, we acts as a resource in identifying and resolving client
servicing issues. The Retail Intern is a part of the branch team and through
conversations with the clients uncovers financial needs, communicates
opportunities and transitions clients to the branch relationship management team.
ACTIVITIES PERFORMED
• To know your customer.
• As a phone banking officer.
• Helping the customers with their queries.
• Give leads of Personal loan, Home loan, Auto loan & Business loan.
• Aware customers regarding Axis bank offers.
 FINDINGS

• Customers were satisfied from the quick response and good customer
relationship.
• Customer found employees of Axis bank very helpful and cooperative.
• Customer are more influenced for taking loan and other retail product
from Axis Bank because of trust, customers have on Bank.
• Customer found the procedure of availing retail product is simple and
hassle free.
 LEARNINGS
• Calling the customer who needs KYC verification of high priority also I visited to customer
house for KYC verification.
• Calling customers regarding the preapproved home loan offer which are eligible in their account
and confirming them.
• Calling Customers regarding fundings in their account offers, calling current account Customers
for the maintenance appropriate funds in their account.
• Open Demat account with mobile and learn the process of the opening Demat account. What
are the subscription of the Demat account.
• Calling customers regarding on the personal loan data and managing the lobby helping the
customers regarding there queries
• Learn about CRM (Customer relationship Management), How kyc is done with tab and with
through the papers, What are the documents required regarding the kyc verification process.
 CONCLUSION

• Axis Bank is providing good services to the clients during sanctioning the loan and
other retail product.
• They cooperate with the clients to given maximum benefits.
• Different banks offer same product but services only aspect, which differentiate banks
products.
• Services through corporate banking, personal banking Axis Bank reaches among the
maximum number of customers among private banks among the country and More
than average number of customers were found satisfied by the offered services of
AXIS BANK.
THANK YOU