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    Ratrish PGDM (2009-11) ROLL NO.G209070: Presented by

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    Ratul Chandel
    This document summarizes a study on the current market scenario of Bisleri water and creating corporate accounts. It provides an overview of Bisleri as a company, their product lines, objectives of the study, main competitors, survey results from customers on quality and price, a SWOT analysis, suggested areas of focus in Noida for new accounts, and conclusions. The key points are that Bisleri has a 70% market share but faces threats from local brands; most customers rate the quality and service positively but find the prices high; and expanding distribution and targeting new corporates, especially those already using competitors, are opportunities.

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    Ratrish PGDM (2009-11) ROLL NO.G209070: Presented by

    Uploaded by

    Ratul Chandel
    17 views16 pages
    This document summarizes a study on the current market scenario of Bisleri water and creating corporate accounts. It provides an overview of Bisleri as a company, their product lines, objectives of the study, main competitors, survey results from customers on quality and price, a SWOT analysis, suggested areas of focus in Noida for new accounts, and conclusions. The key points are that Bisleri has a 70% market share but faces threats from local brands; most customers rate the quality and service positively but find the prices high; and expanding distribution and targeting new corporates, especially those already using competitors, are opportunities.

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    BISLERI03

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    This document summarizes a study on the current market scenario of Bisleri water and creating corporate accounts. It provides an overview of Bisleri as a company, their product lines, objectives of the study, main competitors, survey results from customers on quality and price, a SWOT analysis, suggested areas of focus in Noida for new accounts, and conclusions. The key points are that Bisleri has a 70% market share but faces threats from local brands; most customers rate the quality and service positively but find the prices high; and expanding distribution and targeting new corporates, especially those already using competitors, are opportunities.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    17 views16 pages

    Ratrish PGDM (2009-11) ROLL NO.G209070: Presented by

    Uploaded by

    Ratul Chandel
    This document summarizes a study on the current market scenario of Bisleri water and creating corporate accounts. It provides an overview of Bisleri as a company, their product lines, objectives of the study, main competitors, survey results from customers on quality and price, a SWOT analysis, suggested areas of focus in Noida for new accounts, and conclusions. The key points are that Bisleri has a 70% market share but faces threats from local brands; most customers rate the quality and service positively but find the prices high; and expanding distribution and targeting new corporates, especially those already using competitors, are opportunities.

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    of 16

    A STUDY ON CURRENT MARKET SCENARIO OF BISLERI AND CREATING CORPORATE ACCOUNT.

    Presented By:

    RATRISH PGDM(2009-11) ROLL NO.G209070

    BRIEF ABOUT THE COMPANY


    Bisleri is an Italian origin company. First introduced in India in Mumbai in1965 in glass bottles. Company was established by Signor felice bisleri. Parle bought over Bisleri in1969. Currently Ramesh Chauhan is the owner of bisleri international pvt. Ltd. Bisleri has 70% market capitalization in branded sector.

    PRODUCTS INFORMATION
    Bisleri comes under 8 unique packs 250ml cups,250ml bottles,500ml bottles,1 liter,1.5 liter,2 liter,5 liter and 20 liter.

    OBJECTIVE OF THE STUDY


    To maintain P.R with the existing customers in the Noida region. To know about the current market scenario of Bisleri. To create and open new corporate account for the company. To know about any queries related to the product and solve them.

    MAIN COMPETITORS
    AQUAFINA KINLEY LOCAL BRANDSVestel Aqua gold Aqua glow Desert spring

    Total respondents45
    Good--34

    1.How you consider the quality of Bisleris products?

    Average--7

    Best--4

    Total respondents45 Good--26

    2.How you think our services are? a)Good b) Average c) Non Satisfactory

    Average--14

    Non satisfactory--5

    Total respondents45
    Satisfactory--43 Non satisfactory--2

    3. How you consider the price of the product? a) Satisfactory b) non satisfactory

    Total respondents--255

    4.Which Thing Attract You More In Your Existing Brand? a) Quality b) Price c) Service d) Brand

    Quality--152 Price-- 50 Service--32 Brand-- 21

    SWOT ANALYSIS
    Strengths Old and famous brand name Better packaging Effective distribution network Much used by corporate world Direct distribution to corporate from the Bisleri plant.

    Weakness High price tag for the low consuming corporate. Lenthy process of customer care.

    SWOT ANALYSIS
    Threats Local brands Duplicity Competition from pepsiCos Aquafina

    Opportunities New corporate in Noida Existing customers of other branded ones like Kinley. Company should open new corporate during common wealth games 2010.

    RESEARCH AREA
    NOIDA SECTOR -1 NOIDA SECTOR-2 NOIDA SECTOR -3 NOIDA SECTOR -16 NOIDA SECTOR -16A (FILM CITY) NOIDA SECTOR -18 (ATTA MARKET) NOIDA SECTOR -58 NOIDA SECTOR -62 NOIDA SECTOR -63 NOIDA SECTOR -125 NOIDA SECTOR -126 NOIDA SECTOR -127 NOIDA SECTOR -60

    SUGGESTIONS
    Advertisement to build the brand image among each and every one. Awareness programs at health clubs and hospitals. Target corporate of the branded ones. Target for the regional deals i.e the corporate having more units.

    Contd.
    Advertisement to build the brand image that will provide the required ground to establish the authenticity to the product. Display of hot and cold dispensers and bottles at places like hotels, clubs and airports where upper class group visits, as they are the potential customers. Place like departmental stores, petrol pumps and super bazaars can also be considered. Company should organize camps.

    CONCLUSION
    In the case of 20 liter jar of Bisleri the main area of concern should be of distribution and targeting new corporate giving references of the existing ones like axis bank,nokia simens,barco,Samsung which can be of greater use for the company . Soft target-kinley. Existing corporate should be of main concern.

    THANK YOU

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