PRESENTATION

instagram
Name : Muhammad Alamsyah Iskandar
Student Id Number : 203014
Class : Management Informatics
INSTAGRAM INC.

Short Profile
instagram, Inc. provides mobile phone-based photography sharing
services. The Company offers mobile application that enables users to
take photos, add effects, and share content online and over various social
networks. Instagram serves customers worldwide.

Bought by Facebook in 2012

Top 3 Social Media's Downloaded in Worldwide

 INSTAGRAM INC. Founder & Organisation Structure

Adam Mosseri (@mosseri) is the Head of Instagram where he oversees

all functions of the business including engineering, product and
operations. A designer at heart, Adam is known for balancing sharp
01 design thinking with thoughtful product strategy to create experiences
that bring people together and encourage authentic communication.

HEAD OF INSTAGRAM Adam Mosseri

Mike Krieger (@mikeyk) co-founded Instagram and served as Instagram's Head of

Engineering for 8 years, before leaving the company in September 2018 to explore new
projects. Mike focused on building a broad range of creative products to empower the
community on Instagram to connect with their interests and passions. In addition, Mike 02
grew the engineering organization to more than 400 employees in Instagram offices located
in Menlo Park, New York and San Francisco.

Mike Krieger Co-Founder

 INSTAGRAM INC.

Divisions
The division's development is due to the company's ad business
losses due to changes in Apple's ad tracking on iOS.

Furthermore, Meta said, the New Monetization and other

division Experiences group will later be led by Those CEO ,
who was previously the head of Meta research.

Meta's VP of monetization that oversees the group, John

Hegeman said, in the long term, Meta sees this paid feature as a 67%
more meaningful part of its business.

*META company legaly claim

67% of instagram company , that we can
said instagram are part of Mark
Zuckerberg Company's
 INSTAGRAM INC.

Vision & Mission

Mobile photos always come out looking mediocre. Our We're building Instagram to allow you experience
01 awesome looking filters transform your photos into 01 moments in your friends' lives through pictures as they
professional-looking snapshots. happen.

Sharing on multiple platforms is a pain - we help you take

02 a picture once, then share it (instantly) on multiple 02 Connect the world’s professionals to make them more
productive and successful.
services.

Most uploading experiences are clumsy and take forever - Our mission is to Keep users feel comfortable and fun to
03 we've optimized the experience to be fast and efficient. 03 know each other and users privacy will be save when they
communicate each other.
INSTAGRAM INC.

Product And Service

Instagram is a Service and Product at the same time that you can buy or selling product in the
app , but Instagram is primarily a "social media" platform where users can share their own
content or engage with others on a huge variety of visual platforms including but not limited to
Instagram stories.

107.400.000.000
Nowadays , the app has over 107 Million
user in all platform
 INSTAGRAM INC.

Strenght and Weakness

Pollings data from a publisher's perspective, Instagram's biggest

weakness is that its web traffic is self-contained. Currently, there is no
57% way to link to your site or drive traffic from the platform. If you build an
audience on Instagram, you're going to need to engage with them on the
platform.

The biggest strength of Instagram is its community. People on the platform are
sharing beautiful, inspiring photos for others to appreciate. By being a part of
this ecosystem, your media company will find new touch points for reaching
and communicating with your audiences.
 INSTAGRAM INC.

Award And Achievement

The social networking site Instagram reached one billion active

users in 2019. The US-based video and photo-sharing app is a
success story that has unfolded since its launch in October 2010 by
Stanford University students Mike Krieger and Kevin Systrom.

Hitting the mark of 1 billion monthly active

users in 2018, Instagram is now the fastest

1 Billion growing social network at 5% growth per

quarter—significantly ahead of Facebook
(3.14%, and Snapchat (2.13%)
 INSTAGRAM INC

Thank You
Presentations are typically introduction, or speech meant to inform, persuade,
inspire, motivate, or present a new idea/product.

#203014