Aqua Marketing

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 Nội dung
Mục tiêu Phân tích
01 marketing 02 thị trường

Kế hoạch Đánh giá

03 marketing 04 hiệu quả
 01
MỤC TIÊU MARKETING
Tổng quan kế hoạch marketing
Mục tiêu cụ thể
 Mục tiêu Marketing
Là một mục tiêu cụ thể, có thể đo lường
được giúp đáp ứng các mục tiêu kinh
doanh rộng lớn hơn.
Nó có thể là tạo khách hàng tiềm năng
chất lượng cao, nâng cao nhận thức về
thương hiệu đến tăng giá trị khách hàng
và cải thiện tỷ lệ giới thiệu của thương
hiệu.
 Tổng quan kế hoạch marketing

Nghiên cứu Chiến lược sản Chiến lược

thị trường phẩm giá cả

Chiến lược Phát triển mạng Đo lường kết

quảng bá lưới khách hàng quả
 Mục tiêu cụ thể

Tăng doanh số Tăng thu hút Phát triển mạng lưới

bán hàng khách hàng mới khách hàng
Tăng tỷ lệ chuyển đổi Quảng bá sản phẩm Nâng cao sự tương
khách hàng tham của cửa hàng đến tác với khách hàng
quan website, tham với những khách hiện tại, xây dựng
quan cửa hàng hàng tiềm năng mới mối quan hệ khách
hàng
 Mục tiêu cụ thể

Tạo điểm Nâng cao

Xây dựng khác biệt tầm nhìn - vị thế Phát triển mạng
Giúp sự phát
thương hiệu Phát triển không chỉ lưới liên kết
triển qua từng
Thiết lập hình ảnh ở sản phẩm mà còn năm về doanh Trở nên chuyên
một thương hiệu cung cấp dịch vụ trở số, vị thế, uy môn hơn và có
chuyên về sản phẩm nên độc quyền và tín. độ tin cậy hơn
len handmade thu hút được sự chú với khách hàng.
ý của khách hàng.
 02
PHÂN TÍCH THỊ TRƯỜNG
Phân tích thị trưởng tổng thể
Phân tích cạnh tranh
Phân tích khách hàng
Phân tích thị trường mục tiêu
 Phân tích cạnh tranh

Đối thủ cạnh tranh Cửa hàng online Đối thủ Nhà sách
trực tiếp tiềm ẩn
Linh Handmade, It has a beautiful It’s the fifth planet It’s the sixth planet
Đồ len Handmade - name, but also very from the Sun and from the Sun and
Huế Nguyễn high temperatures the largest the second-largest
 Phân tích khách hàng
Khách hàng mục Nhóm 1
tiêu
Khách hàng mua sẵn
+ Những người thích tạo ra các
sản phẩm phụ kiện, trang
phục,trang trí phòng ốc, làm đẹp 30% 45% Nhóm 2
cho bản thân
Khách hàng tự thiết kế
+ Đối với con trai thì thích được
sản phẩm và đặt làm.
tạo ra, hoặc nắm giữ những sản
phẩm mang tính thủ công kỹ 25%
Nhóm 3
thuật cao mà đẹp mắt để tặng
người thân, bạn bè Nhóm thuộc về mảng
cung cấp dịch vụ
Phân tích thị trường mục tiêu
● Các bạn trẻ có nhu cầu làm đẹp, có nhu
cầu tự thể hiện cá tính, cái tôi riêng biệt.

● Những người mong muốn tặng những

món quà handmade.

● Nhiều bạn trẻ muốn tự mình làm ra những

sản phẩm handmade nhưng lại không đủ
khả năng.
 03
KẾ HOẠCH MARKETING
Xây dựng kế hoạch
Chính sách marketing
 Chính sách giá cả

Định giá theo chi phí lợi Định giá theo giá Định giá theo
nhuận trị khuyến mãi
 Chính sách phân phối
Qua các
Tại cửa hàng
trang TMĐT

Thông qua các trang mạng

Đến trực tiếp cửa hàng
xã hội này, khi sản phẩm
để lựa chọn vật liệu,
hoàn thành, cửa hàng sẽ
mẫu mã sản phẩm
thông báo và gửi cho khách
 04
ĐÁNH GIÁ HIỆU QUẢ
 Đánh giá hoạt động marketing

Doanh thu Chỉ số truy cập website Đánh giá của khách hàng
Mercury is the closest Venus has a beautiful Despite being red, Mars
planet to the Sun name, but it’s terribly is actually a cold place
hot

Chi phí đầu tư cho mỗi Các chỉ số trên mạng xã Độ phủ sóng của doanh
khách hàng hội nghiệp
Saturn is the ringed one Neptune is the farthest It’s the biggest planet in
and a gas giant planet from the Sun our Solar System
Introduction
Mercury is the closest planet to the
Sun and the smallest one in the
Solar System—it’s only a bit larger
than the Moon
“This is a quote, words full of wisdom
that someone important said and can
make the reader get inspired.”
—SOMEONE FAMOUS
 Buyer Persona
Skills:
Internet Influences
Software Venus has a
Social beautiful name

Must Do Frequency
Angelina Doe Despite being red, Earth is the third
Mars is a cold place planet from the Sun
Age: 35
Occupation: IT Must Never Relationship
Education: University Saturn is a gas giant Mercury is the
Personality: Extrovert and has rings smallest planet
 Buyer Journey

01 02 03

Awareness Consideration Decision

Mercury is the closest Despite being red, Mars Jupiter is a gas giant and
planet to the Sun is a cold place the biggest planet
Sales Funnel

Awareness
01 Mercury is the closest planet to the Sun

Interest
02 It’s a gas giant and has several rings

Decision
03 It’s the closest planet to the Sun

Purchase
04 Despite being red, Mars is a cold place
Project Vision Deliver Value

Venus has a beautiful The second planet from

name, but also a the Sun. It is named after
poisonous atmosphere a Roman goddess

Guiding
Principles
Effective Efficiency Teamwork

The fifth planet from the Saturn is the sixth planet

Sun and the largest in the from the Sun and the
Solar System second-largest
 Competitor Analysis

20% 10% 50% 25%

Mercury Mars Venus Jupiter

It’s the closest planet Despite being red, Venus has a A gas giant and the
to the Sun Mars is a cold place beautiful name biggest planet
 SWOT Analysis

Strengths Weaknesses

Venus is the second planet from Mercury is the smallest and

the Sun. It is named after a innermost planet in the entire
Roman goddess Solar System

Opportunities Threats

Saturn is the sixth planet from Jupiter is the fifth planet from
the Sun and the second-largest the Sun and the largest in the
in the Solar System Solar System
 Goals

Goal 1 Goal 3

Venus has a beautiful Jupiter is a gas giant

name, but also very and the largest planet
high temperatures in the Solar System

Goal 2 Goal 4

Saturn is composed Mercury is the smallest

mostly of hydrogen and innermost planet
and helium in the Solar System
A Picture Is Worth a Thousand Words
 Strategy

Key Action 1 Mars

Neptune is far Despite being red,
away from Earth Mars is cold

Goals
Mercury is the
smallest planet
Key Action 2 Saturn
Earth is where we It’s a gas giant and
all live on has several rings
 Key Action Items

First Quarter Second Quarter Third Quarter

Here you can describe Here you can describe Here you can describe
Key Action 1 your items for the your items for the your items for the
quarter quarter quarter

Here you can describe Here you can describe Here you can describe
Key Action 2 your items for the your items for the your items for the
quarter quarter quarter

Here you can describe Here you can describe Here you can describe
Key Action 3 your items for the your items for the your items for the
quarter quarter quarter
 Timeline

Mars Jupiter Saturn

Despite being red, It’s the biggest Saturn is the sixth
Mars is cold planet of them all planet from the Sun

Mercury Neptune
It’s the closest planet It’s the farthest
to the Sun planet from the Sun
 Budget

Jupiter Neptune
Jupiter is a gas giant 40% Neptune is the fourth-
and the biggest planet largest planet in the
in the Solar System 60% Solar System

To modify this graph, click on it, follow the link, change the data and paste the new graph here
 KPI Overview

Paid Search €1.5

25% 50%

Organic Search €2.7

Jupiter Venus
A gas giant and the Planet Venus has a Referral €3.2
biggest planet beautiful name

Productivity CPC by traffic

To modify this graph, click on it, follow the link, change the data and paste the new graph here
Awesome Words
 3,235.00
Big numbers catch your audience's attention
 Active Marketing List

● Accessory Buyers: Venus has a beautiful name, but also high temperatures
● Bloggers: Mercury is the smallest and innermost planet in the Solar System
● Computer Buyers: Saturn is the sixth planet from the Sun and the second-largest
● Current Customers: Jupiter is the biggest planet in the entire Solar System
● Home Appliance Buyers: Neptune is the farthest planet from the Sun
● Online Reviewers: Earth is the third planet from the Sun and where we all live on
 Map

Venus
Planet Venus has a
beautiful name

Mars
Despite being red,
Mars is a cold place
 Sneak Peek
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