WELCOME TO OUR PRESENTATION

TEAM ELITE
 GROUP MEMBERS’ NAME
SL NAME ID

1 MD. SHAHRIAR TAMIM 2019-3-10-008

2 CHOWDHURY SHAZZAD SHAROWAR 2019-3-10-161

3 MD. FAHMIDUL ISLAM AUMI 2019-2-10-053

4 RABITA KHAN 2019-1-10-067

5 NABILAH PATHAN RANIYA 2019-1-10-132

6 SAQIB SAQLAIN 2019-1-10-082

7 SUMAIYA AFRIN BRISTI 2019-1-10-095

 COMPANY PROFILE

BRAND NAME: CollabUP

COUNTRY OF ORIGIN: BANGLADESH
OPERATIONAL INDUSTRY: SERVICE PROVIDER
INTRODUCTION
 COLLABUP IS A NEW SERVICE FOR
BANGLADESH

 COLLABUP OFFERS A WELL ENGAGEMENT

BETWEEN BRANDS AND INFLUENCERS

 THIS SERVICE APP CONNECTS TWO

CATEGORYS OF PEOPLE BRNAD AND
INFLUENCERS

 Through this platform, both brands and influencers

can reach each other very easily.

 WE WILL CONDUCT THE COLLABORATION

BETWEEN BRANDS AND INFLUENCERS
THROUGH AN AGREEMENT
SWOT Analysis Infographics
Strengths
Totally new and first
service for Brand &
influencers
Weaknesses
Being entirely new,
customers are reluctant
to trust new businesses

SWO
Opportunities T Threats
Advertiser can contact
No competitor to the influencer
directly
 MARKET SUMMARY
MARKET DEMAND
3
MARKET
1 Currently in Bangladesh, the demand for
influencers marketing is huge because our
recent market research through conducting
COMPETITION
There are no competition of us, as we
are going to present such type of
several surveys indicated that both brands service for the first time in Bangladesh
and influencers are in high demand for this
service

MARKET
2 GROWTH
 One is the collaboration of brands and
influencers through our app or website
to ensure the target market loyalty.
 Increasing customer demands for
brands and their service and goods
SERVICE INNOVATION STEPS
SERVICE BLUEPRINTING
SERVICE QUALITY DIMENSIONS

5. ASSURANCW
1. TANGIBLES 6. EMAPTHY
2. RELIABILITY
3. RESPONSIVNESS
 Service Encounter
Cascade
1. 2. 3.
No human contact is Providers present the Personal and direct contact
needed. Customer work proposals and or meeting should be held
can select celebrities requirements to the in which the agreements
through app. celebrities and discussion can be presented and
about the promotions is signed.
done through technology
 Service Guarantee

We promise
We will
Affordable to take full
resolve any
and hassle responsibilit
issues they
free service y for the
may have
service
 SERVICE RECOVERY
STRATEGY
FIX THE CUSTOMER
i. Quick Response
ii. Providing customer
support
iii. Treating customer Fairly
iv. Cultivate Relationships
with Customers
FIX THE PROBLEM
i. Encouraging and Track
Complaints
ii. Learning from Recovery
Experience
iii. Learn from Lost
Customers
iv. Make the Service Fail Safe
MARKET
STRATEGY
There are tons of brands and thousand of influencers. It is very hard
for start up brand to find an influencer and time consuming for the
well known brand to sign a contract with the influencer. There are no
service which will make these combined.
 5

1
3

Campaign
and
Du
Participation
Marketing Segmentation

on M rati
ati o d on
ific a
gi str ati nd
Re on
y
Payme
nt

Eligibilit
Marketing
Segmentation
 Name

Logo Color

ELEMENTS
OF
CollabUp

Tagline Website

Social Media
 Service marketing
tactics

Product Price Place Promotion

The tangible/intangible Numerical Physical state from Activities that will e
item that is being monetary value o f where the service done t o
served t o the market. the product that will be delivered. communicate with
the market is the customer
ready t o pay 1. External
2. Interactive
3. Internal
 Service marketing
tactics
Physical Ev idenc e
People Process
Everything o f a business
Personals who will The step-by-step
that is visibly tangible
be representing escalation o f
and running the how the
business business will
operate
 FINANCIAL BUDGET AND FORECASTS
Criteria Amount (BDT)

Website and Application development 4,50,000

Office Rent 3,60,000

Employee’s Salaries 8,00,000

Promotional Activities 2,50,000

Yearly Campaign 3,60,000

Brand Ambassador 5,00,000

Media Buying 2,50,000

Search Engine Optimization 80,000

Training session for Influencers 2,50,000

Discount & Voucher 5,00,000

Miscellaneous 5,00,000

Total Annual Cost 4,220,000

 Total Sales Forecasting

Particulars Estimated Price Total

Brands 650*5,000 3,250,000

Influencer(Actively 10% from every Income 7,20,000

work 800) (Average income 9,000)
9,000*800*10%

Total Revenue 3,97,0000

 CONTROLS

Monthly Training Tracking Weekly

Evaluation
Meeting Session the Work Feedback
 IMPLEMENTATION

1st Quarter 2nd Quarter

Create strong brand image
1
Recruit and hire the best 3 and will try to gain trust and
developers in this country to
ensure the website confidence from the business
development and overall owners.
functioning of this platform

3rd Quarter 4th Quarter

2 Start the process of 4 Collaborate with renowned
establishing website for the influencers to give the service
startup businesses. that we’ve promise to.
 CollabUp
Connect for All Time

THANK YOU

CLAPS & CLAPS