2 5

Research
Methodology

P R E S E N TAT I O N
ON

DETA COLLECTION
METHODS
BY
AKASH MANWAR
SANKET METANGE
PRIYANKA
MAHADUDHE
ASHISH MAKHRIYE
KUNAL MESHRAM
 Before knowing the Data
Collection
What is the Data?
Data having two parts

 PRIMARY DATA  SECONDARY DATA

 W H AT I S D ATA
COLLECTION
D E F I N AT I O N

Data Collection Is The Process Of Gathering ,

Measuring And Analyzing Accurate Data From A
Variety Of Relevant Sources To Find Answers To
Research Problem , Answer Question , Evaluate
Outcome , Forecast Trends And Probabilities.
W H AT A R E T H E D I F F E R E N T M E T H O D S O F
D ATA C O L L E C T I O N
M E T H O D S

 Surveys
 Transactional Tracking
 Interview and Focus Group
 Observation
 Forms
 Social Media Monitoring
D ATA C O L L E C T I O N T E C H N I Q U E

P r i m a r y D a t a C o l l e c t i o n

Interview
Focus Group

Questionnaire
 D ATA C O L L E C T I O N T E C H N I Q U E

S e c o n d a r y D a t a C o l l e c t i o n

Financial Reports Magzines

Trades Government
Records(census,Tax
Internet Records etc.)
 TO O L S F O R D ATA C O L L E C T I O N

D a t a C o l l e c t i o n To o l

Word Association Role-Playing

The researcher gives the respondent a set of words and asks Respondents are presented with an imaginary situation and
them what comes to mind when they hear each word. asked how they would act or react if it was real.

Sentence Completion Observation

Researchers use sentence completion to understand what kind Sometimes, the simplest method is the best. Researchers who
of ideas the respondent has. This tool involves giving an make direct observations collect data quickly and easily, with
incomplete sentence and seeing how the interviewee finishes it. little intrusion or third-party bias. Naturally, it’s only effective in
small-scale situations.