SOCIAL MEDIA CALENDAR

December 2023
SABRINA FUENTES
We would like to initiate the social media planning for the next month. This is the proposed social media
calendar for the month of December 2023. The theme for this month will be “Recall of 2023” and the posts
suggested are in accordance with the content capsules which are decided after thoroughly analyzing the market
trends.
Below are the content capsules covered for this month.

Showroom Celebration/
GMB Reviews Safety Features
Year recap

Documentation Customer
Topical Days
Process Experience

Car Delivery Car Exterior Engagement

Posts
 Theme of the Month : Recall of 2023

● The aim of this month’s theme is to celebrate the recall of 2023.

● Dealers can create posts about review of whole year and customer buying experience and in addition
to Showroom celebration (awards and achievements) and employee of the year.
● They can also talk about the service provided, car accessories, customer experience and feedback
about the service, along with the best selling cars.
 December 2023
Friday Saturday Sunday Monday Tuesday Wednesday Thursday

01 02 03 04 05 06 07
Customer
Experience Car Delivery DAM Tactical Post DAM Activity
Image/Video Image/video Activity

08 09 10 11 12 13 14
Car Car Exterior GMB Images Feature Specific Engagement Showroom
Features Features Reviews Post
Image/Video Image/Video celebration

15 16 17 18 19 20 21
Safety Features
Tactical Post Car Delivery Employee of Engagement Car Delivery Tactical Post Images/ Videos
Image/video The year Post Image/video
celebration
22 23 24 25 26 27 28

Engagement Feature Specific Christmas Tactical Post Tactical

Post Post/Quality
Post

29 30 31

Happy New Year

*Please note all the posts will be

Festival/Topical Posts Post By DAM Activity made live as per
Post By Dealers Agency the availability of creatives.
 December 2023
Friday Saturday Sunday Monday Tuesday Wednesday Thursday

01 02 03 04 05 06 07

Customer Tactical Post DAM Service Provided DAM

Testimonial Activity Image/Video Activity
Image/Video

08 09 10 11 12 13 14
Car Features Safety Features Car Exterior Customer Review Engagement Tactical Post
Image/Video Images/ Videos Features Post
Image/Video

15 16 17 18 19 20 21

GMB Images Documentation Engagement Employee of Engagement

Reviews Showroom Tactical Post
Procedure Image/ Post Celebration The year Post
Video celebration

22 23 24 25 26 27 28

Feature Specific/ Feature Specific Christmas Tactical Post Tactical Post

User Generic

29 30 31
Happy New Year

*Please note all the posts will be

Festival/Topical Posts Post By Dealers Post By DAM Activity made live as per
Agency the availability of creatives.
 December 2023
Friday Saturday Sunday Monday Tuesday Wednesday Thursday

01 02 03 04 05 06 07
GMB
Car Features Navy Day Images DAM Tactical Post
Image/Video Reviews
Activity
08 09 10 11 12 13 14

Car Exterior Documentation Stock update Service Provided Engagement Employee of

Features Procedure Image/ Image/Video The year
DAM Activity Image/Video Post
Video celebration

15 16 17 18 19 20 21

Showroom Customer Engagement Tactical Post Safety Features Tactical Post

Celebration Experience Post Images/ Videos
Image/Video

22 23 24 25 26 27 28

Feature Specific/ Tactical Post Christmas Engagement Feature Specific Tactical Post
User Generic Post

29 30 31
Happy New Year

*Please note all the posts will be

Festival/Topical Posts Post By Dealers Post By DAM Activity made live as per
Agency the availability of creatives.
About Dealer Activities:

● DAM Activity - In DAM activity, we make a unified repository of creatives along with post copies in
DAM from which one can create a post.

● Documentation Procedure- Explaining different documentation procedures such as EMI, Insurance, offers, warranty
etc. to the customer. They can post a photo or create a video for the same.

● Customer Testimonial- Dealer can create a post/video of customer testimonials in which they can share customer
feedback of the service which they have received, their thoughts on the car which they have just purchased.

● Review of Whole Year- Dealers can create a post/ video highlighting the showroom events that are held throughout
the year. They can also showcase the employee of the year as well.
About Dealer Activities:

● Showroom celebration- Showcasing the celebration in the showroom. Dealer can

make video of the celebration (Awards and Achievements).

● Car Exterior- Sharing the photos/ videos of car exteriors, boot space, headlights and other features available in the
vehicle. Dealer can make a video while explaining the same.

● Service Provided: Sharing photos and videos of the services provided by the dealership like insurance,
Documentation process, car service.

● Safety Features- Explaining different safety features of the car such as Suzuki tech body, seatbelt, Dual Front
Airbags, Anti-lock braking system. Dealer can make video of explaining the same to the camera or they can also
record a video while demonstrating it to the customers.

● Stock Update (TRV Pages only)- Share an update on stock availability of only and latest Maruti Car. Image has to be
neatly and properly framed. Post copy to have car details and contact us for more information as CTA. You also pick
post copy from DAM.
 Avoid Scheduling Posts In Advance

1 The data for Publishing Post will not reflect in the report if you schedule the post for next month

2 The data will reflect only in same month in which you have schedule the post

3 Example: If the post has been scheduled in August month for September, the data post count will reflect in August
month only (Month of Scheduling Post) not in September (Month of Post Publishing).
Post Copies for Dealer Activities-

1. Customer reviews

Arena- Thank you Mr/ Mrs (Name of the customer) for your kind words. We look forward to serving you
again!
#HappyCustomer #MarutiSuzukiArena #DeliveringHappiness

NEXA - Thank you Mr/ Mrs (Name of the customer) for your kind words. We look forward to serving you
again!
#HappyCustomer #NEXA #CreateInspire #DeliveringHappiness

TRV - Thank you Mr/ Mrs (Name of the customer) for your kind words. We look forward to serving you
again!
#HappyCustomer #TrueValue #Trust #TrustInTrueValue
Post Copies for Dealer Activities

2. Customer Experience

Arena - (dealer’s name) goal is to provide best customer support to our customers, we ensure that we are
responding to our customers requests at the earliest.
#customersupport #queries #customercare #MarutiSuzukiArena #DeliveringHappiness

NEXA -(dealer’s name) aims to ensure we are able to retain our existing customer and gets new customers on
board, for that our priority is to provide best in class customer experience.
#NEXA #CreateInspire #DeliveringHappiness

TRV - We at (dealer’s name) have reputation of providing our customers to best of our ability that
has become possible only because of good customer buying experience.
#TrueValue #Trust #TrustInTrueValue
Post Copies for Employee of the Year

3. Employee celebration

Arena - Celebrating Brilliance! Meet [Employee's Full Name], our Employee of the Year at [Dealership Name].
Their commitment to excellence and customer satisfaction is truly unmatched. Congratulations on this well-
deserved recognition! #EmployeeOfTheYear #MarutiSuzuki #MarutiSuzukiArena

NEXA - Customer Delight Champion! Introducing [Employee's Full Name], our Employee of the Year at
[Dealership Name]. [His/Her] dedication to making every customer smile is truly remarkable. Join us in
celebrating this service superstar! #EmployeeOfTheYear #MarutiSuzuki #NEXA #CreateInspire
#NEXASafetyFirst #StayInspired

TRV - Making a Difference! Join us in congratulating [Employee's First Name], our Employee of the
Year at [Dealership Name]. [His/Her] dedication to excellence has made a positive impact on us all.
Cheers to this well-deserved achievement! #MarutiSuzuki #TopAchiever #TrueValue #Trust
#TrustInTrueValue
Post Copies for Review of Whole Year

4. Showroom celebration (Awards and Achievements)

Arena - A Year of Triumphs and Gratitude! As we bid farewell to this incredible year, we're grateful for your
trust in [Dealership Name]. Your support has fueled our journey of excellence. Here's to a brighter year ahead!
#YearInReview #MarutiSuzuki #GratefulHeart #MarutiSuzukiArena

NEXA - Embracing Progress Together! Looking back at a year of innovation and growth at [Dealership Name].
Your support has been our driving force. Get ready for more thrills in the year ahead! #MarutiSuzuki
#YearinReview #NEXA #CreateInspire #NEXASafetyFirst #StayInspired

TRV - Celebrating a Year of Excellence! From showroom to service bay, your satisfaction has been
our focus at [Dealership Name]. Here's to a year filled with your trust and our commitment!
#YearInReview #MarutiSuzuki #TrueValue #Trust #TrustInTrueValue
Post Copies for Dealer Activities-

5. Showroom Christmas Celebration

Arena - Wishing you a Merry Christmas from [Dealer Name] and #MarutiSuzuki! May your holiday season be filled
with joy, laughter, and memorable journeys. #MerryChristmas #SeasonsGreetings #CarLove #MarutiSuzuki
#MarutiSuzukiArena

NEXA - Brighten up your Christmas with [Dealer Name] and #MarutiSuzuki! Sending you warm wishes for a festive
season full of happiness and safe travels. #HappyHolidays #CarEnthusiast #SeasonsGreetings
#NEXA #CreateInspire #NEXASafetyFirst #StayInspired

TRV - Drive into the holiday spirit with [Dealer Name] and #MarutiSuzuki! May your Christmas be filled with
wonderful moments on and off the road. #MerryChristmas #CarJoys #SeasonalGreetings
#TrueValue #Trust #TrustInTrueValue
Post Copies for Dealer Activities-

6. Car features

Arena - Our topmost priority is customer satisfaction. That is why we at (Dealer name) explain all the features
such as 360 view camera, heads-up display, smartplay studio etc. in a easy way.
#MarutiSuzuki #MarutiSuzukiArena

NEXA - We strive to make your experience a memorable one. Hence we at (Dealer Name) showcase all the
features and benefits to make your car buying journey as memorable as possible.
#NEXA #CreateInspire #StayInspired

TRV - We at(Dealership name) we take numerous efforts to ensure that your car-buying journey in our
showrooms is hassle free . That is why we explain all the features in a simplified way!
#TrueValue #Trust #TrustInTrueValue
Post Copies for Dealer Activities-

7. Car Exterior

Arena- We at (dealership name), are delighted to give you a car tour which includes: Different color option and Car
Bumper Guards, projector headlamps, tail lamps and all the other accessories.
#MasrutiSuzuki #MarutiSuzukiSArena

NEXA - Be a part and feel the luxury with (dealership name), as we are happy to showcase all the features that
comes with your new ride.
#NEXA #CreateInspire #StayInspired

TRV - We at (dealership name) are delighted to give you full car tour and showcase all the features: Different
color option and Car Bumper Guards, projector headlamps, tail lamps and all the other accessories.
#TrueValue #Trust #TrustinTrueValue
Post Copies for Dealer Activities-

8. Safety Features

Arena - Your safety is our top priority. This is why we explain all the safety features such as seatbelt pretensioners,
Dual Front Airbags, Anti-lock braking system etc. to you in a easy way.
#MarutiSuzuki #MarutiSuzukiArena

NEXA - We always thrive to provide you with a safe and inspiring driving experience. That is why we showcase all
safety features to you.
#NEXA #CreateInspire

TRV - We at (Dealership name) take your safety very seriously, and that why our team explains all the safety
measures and features to you in a simplified way.
#TrueValue #Trust #TrustInTrueValue
Post Copies for Dealer Activities
9. Documentation Procedure

Arena - We at (dealer name) have a simplify documentation process in order to provide our customers hassle
free car buying experience.
#MarutiSuzukiArena #CarBuying

NEXA - Our dealership (dealership name) aims to deliver an excellent service to its customers. We work
towards making documentation process faster and easier for our customers.
#CreateInspire #Nexa #DeliveringHappiness

TRV - We at (Dealership Name) mainly focus on making our customer’s car buying journey transparent and
hassle free. That’s why we focus on providing our customers with, simplified documentation procedure for
buying a car.
#HassleFree #TrustInTrueValue
Post Copies for Dealer Activities

10. TRV Stock Update - We at (dealer name) ensure a transparent and comfortable car buying journey at every step.
We are always there to serve you the best.
Registration Details:
Mileage:
Finance Facility:
To know more, call us at 98XXXXXX or visit our website xyz.com
#TrueValue #Trust #TrustInTrueValue
Post Copies for Dealer Activities

11. Service provided:

Arena - We at (dealer name) ensures a best in class service to our customers and ensures smooth documentation
process and car buying experience.
#Arena #carhashtag #HappyCustomer

NEXA: Our aim at (dealer name) is to provide easy and comfortable car buying experience to customers to make it a
memorable moment for them.
#NEXA #CreateInspire #Happy Customer

True Value: We at (dealer name) provide our customers a best in class service with hassle free documentation and
transparent car buying experience.
#TrueValue #Trust #TrustInTrueValue
Post Copies for Dealer Activities-

12. Car Delivery

Arena - Congratulations [Customer Name] on the arrival of your [Car Name]. Your journey is our priority, and we're
excited to be part of it. Safe travels and countless memories!

#MarutiSuzuki #MarutiSuzukiArena

NEXA - Congratulations [Customer Name] on your brand new [Car Name]. We're honored to be part of this
milestone. Wishing you unforgettable drives ahead.

#NEXA #CreateInspire #NEXASafetyFirst

TRV - Congratulations [Customer Name] on Your New True Value [Car Name]. Your choice is our honor. Wishing
you safe and splendid journeys ahead.

#TrueValue #Trust #TrustInTrueValue

Tips -

● The best time to post video content is between 12pm and 2pm, when most people are on a break and are
more likely to interact with their devices.
● It is suggested to schedule your posts 2-3 days in advance so that they get approved in time.
● It is advised that the video content for NEXA channel should only be in English whereas for TRV and Arena
it can be in Hindi.

This proposed calendar is generic in nature, if any dealer wishes to change the post according to their
requirements. Please share the required calendar with your suggested changes within next three days.

Regards,
Regional
SPOC
Creative Guidelines
 Guidelines for Photos and Videos

1 Use only clear pictures/videos that are not blurred, pixelated or distorted.
All the content uploaded should follow the showroom SOP. For e.g., everyone should be wearing masks and following the
2 norms of social distancing.

3 Videos and pictures should be in 1:1 resolution.

4 Pictures/videos should not have elements like the brand logo, brand name or product from any competing brand.

5 Pictures/videos should not promote any hate speech, political a ffiliation or hurt any religious sentiments.

6 Only use brand approved templates.

 Guidelines for Brand CI

Only approved brand pictures/videos can have brand elements (Brand Logo). Any other picture/ video cannot use brand
elements like car logo, car name, brand logo, brand name, channel logo, and channel name.
1
Cross channel promotion is not allowed i.e., Arena Channel pictures/videos cannot be uploaded on NEXA or True Value
2 Channel and vice versa.
Customer testimonial/communication videos in local vernacular languages, Hindi and English for all three channels
3 (Nexa, Arena and True Value).

4 Brand logo and product should not be cropped.

5 Brand videos will be counts as static posts.

 Guidelines For TRV Stock Update Posts

1 Post copy to have complete information about the model. You can use the post copy from DAM.

2 Only Maruti Suzuki Car models can be published. Other than that post will be rejected.

3 No multiple images to be posted with a generic post copy. It will be rejected.

Thank You