Herrmann International

Presents

WHOLE BRAIN®
THINKING
TECHNOLOGY
SUMMARY

Copyright 2006 The Ned Herrmann Group

Copyright 1982-2006 by The Ned Herrmann Group. All rights reserved.
Published by Herrmann International. No part of this presentation may be reproduced in whole or in part in any form or medium without written authorization by Herrmann International.

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KEY BRAIN CHARACTERISTICS

UNIQUE
UNIQUE
SPECIALIZED
SPECIALIZED
SITUATIONAL
SITUATIONAL
INTERCONNECTED
INTERCONNECTED
ITERATIVE
ITERATIVE
DOMINANT
DOMINANT
MALLEABLE
MALLEABLE
WHOLE
WHOLE

Copyright 2006 The Ned Herrmann Group

The BRAIN is the Source of:

• Who we are
• What we do
• How we do it

Copyright 2006 The Ned Herrmann Group

Left Cerebral Right Cerebral
Hemisphere Hemisphere

SPERRY'S
LEFT/RIGHT

Copyright 2006 The Ned Herrmann Group

MODEL
 LEFT RIGHT
HEMISPHERE HEMISPHERE

NEOCORTEX

LIMBIC

LEFT HALF RIGHT HALF

LIMBIC LIMBIC

Copyright 2006 The Ned Herrmann Group

SYSTEM SYSTEM
 FOUR THINKING STRUCTURES

CEREBRAL

LEFT RIGHT

Copyright 2006 The Ned Herrmann Group

LIMBIC
 A D
HERRMANN'S
WHOLE BRAIN
THINKING
MODEL
B C

Left Cerebral Right Cerebral

Hemisphere A D Hemisphere
SPERRY'S
LEFT/RIGHT
MODEL

McLean's

Copyright 2006 The Ned Herrmann Group

TRIUNE BRAIN B C
MODEL Left Half Right Half
Limbic System Limbic System
 BRAIN DOMINANCE

Copyright 2006 The Ned Herrmann Group

 THE ORGANIZING PRINCIPLE

Four interconnected clusters of specialized mental

processing modes that function together
situationally and iteratively,

A D

B C

making up a whole brain in which one or more parts

becomes naturally dominant

Copyright 2006 The Ned Herrmann Group

 THE ORGANIZING PRINCIPLE

PHYSIOLOGY ARCHITECTURE METAPHOR

A D

B C

THE THE
THE ORGANIZING WHOLE BRAIN®
BRAIN PRINCIPLE MODEL

Copyright 2006 The Ned Herrmann Group

 WHOLE BRAIN® THINKING MODEL
Upper Mode Thinking Processes

U
ft

pp
Le

er
er
A D

Ri
pp

gh
U

t
LOGICAL HOLISTIC
ANALYTICAL INTUITIVE

Thinking Processes
Thinking Processes

FACT-BASED INTEGRATING

Right Mode
SYNTHESIZING
Left Mode

QUANTITATIVE

ORGANIZED INTERPERSONAL
SEQUENTIAL FEELING-BASED
PLANNED KINESTHETIC
DETAILED EMOTIONAL

t
B

gh
C
Lo

Ri
w

Copyright 2006 The Ned Herrmann Group

er

er
w
Le

Lo
ft

Lower Mode Thinking Processes

RATIONAL EXPERIMENTAL
SELF SELF
A D
LOGICAL PLAYFUL
ANALYTIC IMAGINATIVE

OUR FOUR
DIFFERENT SELVES

ORGANIZER EXPRESSIVE
PLANNER EMOTIONAL

B C

Copyright 2006 The Ned Herrmann Group

SAFEKEEPING FEELING
SELF SELF
Example:

A Analyzes
Quantifies
Is logical
Is critical
Is realistic
Likes numbersIs sensitive to others
Knows about moneyLikes to teach
Touches a lot
Knows how things workIs supportive
Is expressive

Copyright 2006 The Ned Herrmann Group

Is emotional
Talks a lot
Feels C
 Measuring the level
of mental preference
of each of the four selves
forms the profile
A D

Copyright 2006 The Ned Herrmann Group

B C
 THE HBDI™ PROFILE
RESULTS FROM THE
PERSONAL PREFERENCE DATA
PROVIDED BY THE
HERRMANN BRAIN DOMINANCE

Copyright 2006 The Ned Herrmann Group

INSTRUMENT
 Quadrant: A B C D
Preference Code: 1 1 2 2
Adjective Pairs: 9 8 4 3
Profile Score: 111 87 35 48

Copyright 2006 The Ned Herrmann Group

©2005 The Ned Herrmann Group
 INDIVIDUAL PROFILES
ARE NEITHER
GOOD NOR BAD
RIGHT NOR WRONG
BUT THERE ARE
SITUATIONAL CONSEQUENCES

Copyright 2006 The Ned Herrmann Group

 BRAIN DOMINANCE

PREFERENCES

INTEREST

MOTIVATION
WEAK STRONG

Copyright 2006 The Ned Herrmann Group

WEAK COMPETENCE STRONG
 Herrmann Brain Dominance Profile
SAMPLE OCCUPATIONAL PROFILES
Hospital example
A D

PS
L
Upper Left Upper right

Y
IC

C
Logical Imaginative

H
Analyzer
ED Synthesizer

IA
Mathematical Artistic
M

TR
Technical Holistic

IS
Problem solver Conceptualizer

TS
A
D
M

Controlled Interpersonal
IN

Conservative Emotional

S
IS

SE
Planner Musical

Copyright 2006 The Ned Herrmann Group

TR

Organizational Spiritual

R
U
Administrative Talker
A

N
TI

Lower Left Lower Right

B C
O
N
 PROCESSING MODES

A Cognitive / Intellectual D
Upper Left Upper right
Logical Imaginative
Analyzer Synthesizer
Mathematical Artistic
Technical Holistic
Problem solver Conceptualizer

Realistic Intuitive

Controlled Interpersonal
Conservative Emotional
Planner Musical

Copyright 2006 The Ned Herrmann Group

Organizational Spiritual
Administrative
Lower Left
Visceral / Instinctual Talker
Lower Right
B C
IMPACT OF DOMINANCE
ON HOW WE SEE
THE WORLD

Copyright 2006 The Ned Herrmann Group

 BRAIN DOMINANCE FILTERS

Copyright 2006 The Ned Herrmann Group

 Herrmann Brain Dominance Profile
Average Thinking Styles
for Males & Females
A D
Upper Left Upper right
Problem solver Conceptualizer
Mathematical Imaginative
Technical Synthesizer
Analyzer Artistic
Logical 10 Holistic

90 0
10
90 0
80

80
70

70
60

60
50

50
40

40
30

30
20

20
Males: 10
Females:

10
10

215,730
10
292,576
20

20
30

30
40

40
50

50
60

60
70

70
80

80
90 0

90 0
Planner
10
Talker

10
Controlled Musical
Conservative Spiritual
Organizational Emotional

Copyright 2006 The Ned Herrmann Group

Administrative Interpersonal
Lower Left Lower Right
B N=508,306 C
 Herrmann Brain Dominance Profile

SAMPLE PROFILES
A D
Upper Left Upper Right

nd
Problem solver Conceptualizer
Mathematical Imaginative

ba
Technical us Synthesizer
Analyzer Artistic
H
Logical Holistic

Planner Talker
Controlled Musical
Conservative Spiritual
Organizational Emotional

Copyright 2006 The Ned Herrmann Group

i fe
Administrative Interpersonal

W
Lower Left Lower Right
B C
Copyright 2006 The Ned Herrmann Group
 Herrmann Brain Dominance Instrument
SELECTED OCCUPATIONAL NORMS
SCIENTIFIC

TECHNICAL ARTISTIC

"TROUBLESHOOTERS"

FINANCIAL ENTREPRENEURIAL

LEGAL "MULTIDOMINANT DEVELOPMENTAL

MANAGERIAL MULTI TASKING EXPRESSIVE

ADMINISTRATOR FACILITATIVE

CUSTOMER SERVICE

Copyright 2006 The Ned Herrmann Group

SUPERVISORY SOCIAL

SUPPORTIVE
 THE UNIVERSE OF THINKING STYLES
LOGICAL Double Dominant CONCEPTUAL
QUANTITATIVE Cerebral SYNTHESIZING
CRITICAL METAPHORIC
ANALYTIC Cognitive Pragmatic INTEGRATIVE
FACTUAL VISUAL
A D
Double Dominant

Double Dominant
Realistic

Right
CREATIVE Idealistic
Left

Common NATURAL
Intuitive
Sense

B C
SEQUENTIAL EMOTIONAL
CONSERVATIVE Visceral Instinctual HUMANISTIC

Copyright 2006 The Ned Herrmann Group

CONTROLLED EXPRESSIVE
STRUCTURED Double Dominant SENSORY
DETAILED Limbic MUSICAL
 PREFERRED LEARNING STYLES

A UPPER LEFT UPPER RIGHT D

Quantifying
Quantifying Exploring
Exploring
Analyzing
Analyzing Discovering
Discovering
Theorizing
Theorizing Conceptualizing
Conceptualizing
Logically
Logicallyprocessing
processing Synthesizing
Synthesizing

INTEREST
INTEREST
MOTIVATION
MOTIVATION
PASSION
PASSION

Organizing
Organizing Sharing
Sharing
Sequencing
Sequencing Internalizing
Internalizing
Evaluating
Evaluating Moving
Moving&&Feeling
Feeling

Copyright 2006 The Ned Herrmann Group

Practicing
Practicing Involving
Involving

B LOWER LEFT LOWER RIGHT C

WHOLE BRAIN® TEACHING & LEARNING MODEL

A D
intellectual
Logical
Logical Visual
Visual
Rational
Rational UPPER Conceptual
Conceptual
Quantitative
Quantitative Simultaneous
Simultaneous

O
D

PE
SE
Theoretical
Theoretical Experimental
Experimental

N
A
-B

M
CT

IN

experiential
D
FA
concrete

ED

Non-Verbal
Verbal

LEFT RIGHT

D
CO

SE
N

A
TR

-B
G
O

IN
LL

EL
Organized Emotional
ED

Organized FE Emotional
Sequential
Sequential Expressive
Expressive
Procedural LOWER Interpersonal
Procedural Interpersonal

Copyright 2006 The Ned Herrmann Group

Methodical
Methodical instinctual Kinesthetic
Kinesthetic

B C
 NO MATTER HOW “DIFFERENT” YOU ARE,

THERE ARE OTHER NORMAL PEOPLE LIKE YOU

SOMEWHERE IN THE WORLD.

Copyright 2006 The Ned Herrmann Group

 WHOLE BRAIN® CREATIVITY & INNOVATION
PREPARATION / INCUBATION / ILLUMINATION / VERIFICATION
A D
LOGICAL
LOGICAL THINKING
THINKING VISUALIZATION
VISUALIZATION
ANALYSIS
ANALYSISOF
OF FACTS
FACTS IMAGINATION
IMAGINATION
PROCESSING
PROCESSING NUMBERS
NUMBERS CONCEPTUALIZATION
CONCEPTUALIZATION

PREPARATION INCUBATION
& &
VERIFICATION ILLUMINATION

PLANNING
PLANNING APPROACH
APPROACH GUT
GUT REACTION
REACTION
ORGANIZING
ORGANIZING FACTS
FACTS SENSORY
SENSORYRESPONSE
RESPONSE

Copyright 2006 The Ned Herrmann Group

DETAILED
DETAILEDREVIEW
REVIEW INTERPERSONAL
INTERPERSONAL

B ITERATIVE MODEL C
 Steps Along The Transformation
Mental Path To
Self-Development Application

Belief

Value Shift

Acceptance

Understanding

Copyright 2006 The Ned Herrmann Group

Awareness
Situationally, step into those modes
you least prefer
as required

Copyright 2006 The Ned Herrmann Group

 THINGS THAT WE ARE
DOING THAT WORK WELL,
SUCH AS TEACHING, MANAGING,
COMMUNICATING AND CREATING
ARE LIKELY, WHEN DIAGNOSED
TO BE WHOLE BRAINED.

Copyright 2006 The Ned Herrmann Group