International Strategic

Management (ASB-4413 & ABJ-

4413)
Prof Michael Butler (m.butler@bangor.ac.uk)
Dr Kaleem Ullah (blpa13@bangor.ac.uk)

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 Assessment

(Note:
Provisional until the
External Examiner has reviewed)

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Agenda
• Review schedule
• Review assessment structure
• Review assignment
• By focusing on key information
• So you can write an essay plan
• How to select your reading & theory
• Individual work followed by small group work
• Share key learning

 After today, keep developing your assignment

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 Schedule
Mondays Fridays (mostly)
Week 1 Intro & What is Strategy? Week 1 What is Strategy?

Week 2 External Analysis – Porter’s 5 Forces Week 2 Assessment

Week 3 Guest Speaker Week 3 Assessment related to Guest Speaker

Week 4 Internal Analysis – Culture Web Week 4 Library?

Week 5 Integration – External + Internal Week 5 Revision of 1st Half of Module

Week 6 Reading Week – No Lectures Week 6 Reading Week – No Lectures

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 Schedule
Mondays Fridays (mostly)
Week 7 Circular Economy Week 7 Circular Economy

Week 8 Strategic Options Week 8 Assessment Discussion

Week 9 Mergers & Acquisitions Week 9 Mergers & Acquisitions

Week Internationalisation Week Assessment Discussion

10 10
Week Revision of Module Week Revision of Module
11 11
January Exam Assessment January Exam Assessment
Assessment Structure

Exam (70% of marks) Assignment (30% of marks)

• January 2024 • Submit 8.12.23. @ 00:00
• Based on lectures + wider • Based on lectures + wider reading
reading + reflection on career
• 2 Hours experiences & future aspiration
• 1200 Words (+/- 10%)
• Marked out of 100
• Marked out of 100
• Test all learning outcomes
• Test all learning outcomes
• Must pass
• Must pass
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More Detail…Assignment (30% of Marks)

• This will be a reflexive assignment

• You can apply the ideas you have learnt (eg key theorists, concepts) to
your own career experiences & future aspirations

• This will enhance your employability after leaving Bangor

• The practical relevance of the module & its content will become clearer

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Structure – Beginning (100 Words?)
Before starting:
Follow any Bangor guidance about how to submit an assignment

Title:
‘Applying the ideas discussed in the module (eg key theorists,
concepts) to your own career experiences & future aspirations’
Option, you can also add a sub-title (made up by you) which is more
specific to the focus of your argument

Introduction:
What is your argument?
In other words, what is your answer in a short version?

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Structure – Middle Part 1 (900 Words?)
Briefly summarise your career experiences to date (100
Words?):
Give a brief career history
What is your focus e.g. change management … but aspect of change
management eg transformation

Analyse your future career aspirations:

Choose 2 (or 3) key theorists/concepts we have discussed
Apply them to your future career … an example is below

Theorist/concept 1 (400 Words?):

Define the core idea, what are its strengths/weaknesses
State how you will apply it to decide on the next career steps after
Bangor

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Structure – Middle Part 2 (900 Words?)
Theorist/concept 2 (400 Words?):
Define the core idea, what are its strengths/weaknesses
State how you will apply it to decide on the next career steps after
Bangor

Remember:
We are looking for evidence of critical thinking!
You are APPLYING your KNOWLEDGE from the module in order to take
ACTION – & build your employability
There will be opportunities for peer & verbal feedback during our Friday
sessions

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Structure – End (200 Words?)
Action:
Building on the previous section, what are your SMART career objectives
Identify 2 (or 3)
Conclusion:
‘This assignment has shown that …’:
Recap your argument
How you have achieved it

References:
at least 5, but more the better (10 identified below)
books (avoid too many text books ie 2?)
academic journal articles (5?)
company documents (1?)
web-sites (a couple ie 2?)
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Core Text
• New Edition
• Year of Publication: 2023
• Edition: 13th
• City of Publication: Harlow
• Textbook Publisher: Pearson

• There are other editions,

especially in the library, & these
can be used too.
• E-book
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Many good places to look for business
news – get into the habit of regularly
looking at e.g.

• http://www.bbc.co.uk/news/business
• https://www.ft.com/ - Bangor has a subscription,
access for free
• https://www.theguardian.com/uk/business
• https://uk.reuters.com/business

• Bangor University Library – Week 4, Lecture 2

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 T
Territory Mapping
Whitehead A, Alves NJ. Use of the "Future Life Map"
exercise to improve awareness of career options and
opportunities in underrepresented minority undergraduate
students pursuing STEM careers. PLoS One. 2022 Feb
10;17(2):e0263848. doi: 10.1371/journal.pone.0263848.
1. The Future Life Map improves
awareness of career options &
helped learners to feel more
empowered.
2. Many became more aware of
alternate routes and back-up plans
to meet career goals in the face of
obstacles.
3. Successful exercise in under-
represented minority students
relatively early in their STEM career.
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Example: How to apply Theorists/Concepts to
Your Future Career
The link/fit between YOU and YOUR CAREER
ASPIRATIONS
YOU

Goals & FUTURE

Values CAREER
ASPIRATIONS
Resources & STRATEGY
STRATEGY
Capabilities Competitors
Customers
Structure & Suppliers
Systems

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Strategic Fit
Trevor and Varcoe (2016) A Simple Way to Test
Your Company’s Strategic Alignment, Harvard
Business Review
(https://hbr.org/2016/05/a-simple-way-to-test-your-
companys-strategic-alignment)
1. How well does your career strategy
support your career’s purpose?
Purpose is what you are trying to
achieve. Strategy is how you will
achieve it.
2. Do you have the capabilities &
resources to support you career
strategy?
If you seek to beat competitors in some
way, is this reflected in your day-to-day
behavior? 17
Activity – Individually

• Reflecting on what you have heard:

• For 3 minutes write down some notes for your essay

• Your notes can follow the structure we have discussed

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Activity – Small Groups

• Next, let’s do peer-to-peer feedback:

• Form a small group

• Take it in turns to share your ideas & receive feedback
• Spend up to 5 minutes for each person
• Groups can be different sizes, but follow the same process
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Agenda
• Reviewed schedule
• Reviewed assessment structure
• Reviewed assignment
• By focusing on key information
• So you can write an essay plan
• Thought about reading & theory
• Shared key learning

 After today, keep developing your assignment

20