Knowledge Process Outsourcing

Welcome to the world of outsourcing…

Presented by
Arvind Kumar Sivanuri (4)
Minita Thakkar (15)

Wednesday, October 15, 2008 1

 KPO???

Wednesday, October 15, 2008 2

 KPO - high intellect "cousin"
of  BPO
• Outsourcing of higher complexity processes which
require
 talented professionals
 extensive education
 experience credentials

• KPO business entities provide

 domain-based processes
 advanced analytical skills
 business expertise

• Where BPO focuses mainly on process expertise

Wednesday, October 15, 2008 3

 The Evolution….

Wednesday, October 15, 2008 4

 Evolution of KPO
KPO

Customer
Care
Processing
Telemarketing
Services
Value

Medical
Transcription

Transaction
Services

Time
Wednesday, October 15, 2008 5
Source: Equinox Corporation
 Evolution of KPO

Wednesday, October 15, 2008 6

Wednesday, October 15, 2008 7
 Source: Technology Partners International, Inc.
Wednesday, October 15, 2008 8
Wednesday, October 15, 2008 9
 Services Offered

Wednesday, October 15, 2008 10

 KPO Services
Legal Research
• Legal, Para-legal content
and services
• Drafting, review of
documents and contracts
• Legal research (case
history)
Sourcing
Management
• Spend data analysis
& supplier intelligence
• Low-cost country
sourcing
• Advisory service
Wednesday, October 15, 2008
Investment Research
• Corporate finance
• Financial modeling
and analysis
• Investment banking
support
Knowledg
e Services
Information
Management
• Database creation
• Quantitative/financial
statement analysis
• Data/information
synthesis
Source: Equinox Corporation
Market Research
• Data acquisition and
data entry
• Data processing
• Presentation
Analytic Services
• Data warehousing
• Data preparation, ETL
services
• MIS & reporting
• Business intelligence
• Statistical and
econometric modeling
• Optimization
modeling and or
solutions
11
 Resources Performing KPO
Work

Source: NASSCOM
Wednesday, October 15, 2008 12
 KPO vis-à-vis BPO growth

Wednesday, October 15, 2008 13

 India
• India as a leading Hub
• Cost effective comparatively to the Foreign
Counterparts
• Skilled human capital availability in India vis-à-vis
the developed countries like the USA and UK
• English speaking labor pool
• domain expertise
• internationally accepted quality standards and
processes
• Challenges
• Are we still low cost?
• high attrition rates in the industry and an unstable
political climate.

Wednesday, October 15, 2008 14

 Location

Wednesday, October 15, 2008 15

 Coimbatore

www.indianground.com/
www.indianrealtynews.com
Wednesday, October 15, 2008 16
 Why fly when u can slide?

Wednesday, October 15, 2008 17

 Nagpur

www.indianground.com/
www.indianrealtynews.com
Wednesday, October 15, 2008 18
 Ghaziabad

www.indianground.com/
www.indianrealtynews.com
Wednesday, October 15, 2008 19
 Head office in mumbai

Wednesday, October 15, 2008 20

 People and money
Wednesday, October 15, 2008 21
 Proximity to high literacy
area

Wednesday, October 15, 2008 22

Wednesday, October 15, 2008 23
 • Indian outsourcing companies pay an average
of 60% that of the salaries paid in the US.

Wednesday, October 15, 2008

www.payscale.com
24
Wednesday, October 15, 2008
www.payscale.com
25
 Work culture

Wednesday, October 15, 2008 26

The moment of
truth…

27
Wednesday, October 15, 2008
 Our Services
Marketing Analytics Market Research
Customer Acquisition Survey
Services Bundling in the IT Programming
Industry Data Processing
Lifetime Time Value (LTV) and Analysis
analysis for Credit Cards
Report Writing
Pricing Analysis for
Automobile, Consumer Project
Appliances, and Credit Management
Card companies
Customer Churn
Customer Attrition
Credit Risk Evaluation
Bad Debt Collection

Wednesday, October 15, 2008 28

 Business Process
Design of research
methodology

Plan and conduct a

Define the research secondary research
objective

Need for Information Plan and conduct a

primary research
KPO

Applying Tabulation and analysis

recommendation

Report writing and

presentation

Wednesday, October 15, 2008 29

 Organization Chart

Wednesday, October 15, 2008 30

 Function Brief
• Human Resources
 The HR team is split is to three four divisions corporate, generalist, staffing
,training
• Administration
 This team takes care of the infrastructure and the travel desk
• Business Development
 Branding Building, Acquiring Clients, maintaining relation and Corporate
Communication
• Operations
 This team takes care the legal, documentation and rousting mainly from the
Head office
• Business
 Conducting Market Research, Business Research, Intellectual Property
Rights with the help of research associates, analyst, researchers and legal
team
• Finance
 Essentially takes care of the accounts, tax and budgeting
• IT
 This team provides huge support in data security, selection and maintenance
of various software and basic support
Wednesday, October 15, 2008 31
 At the centers

Business Head

Administration Operations Market Research Marketing IT HR

Analytics

Wednesday, October 15, 2008 32

 CEO

Administration Operations Business Development Marketing Research

COO Sr VP Business Head

Finance Marketing Research

Manager

Legal Client Servicing Quality

Manager

Quality Control Analysis

Rostering Programmers

Editors

Wednesday, October 15, 2008 33

 CEO

Marketing Research Marketing Analytics Information Technology Human Resources

Business Head Business Head CTO Sr VP HR

Research Business Technology Staffing

Manager Analyst

Quality Programmers Software Corporate

Manager Development

Analysis Information Maintenance Training

Analyst

Programmers Security Payroll

Editors

Wednesday, October 15, 2008 34

 Employee break down

Wednesday, October 15, 2008 35

 We thank
• You for listening to us
• Computers for helping us make this presentation
• Technology for internet
• God for making man who invented technology

Wednesday, October 15, 2008 36