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    Boat PPT

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    Prabhat Bist
    This document summarizes a startup presentation for a company called boAt that produces audio-focused electronic gadgets and lifestyle accessories. It outlines that boAt creates Apple charger cables, headphones, earphones, smartwatches, and other products targeted towards millennials. The founders initially invested 30 lakh INR. The global outboard boat market is expected to grow nearly 10% annually. boAt is headquartered in New Delhi, was founded in 2016, and has raised over $177 million with a valuation of over $266 million. The co-founders Aman Gupta and Sameer Mehta both have relevant experience and boAt utilizes influencer marketing, digital marketing, and personalized marketing. Major competitors are also discussed

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    Boat PPT

    Uploaded by

    Prabhat Bist
    1K views21 pages
    This document summarizes a startup presentation for a company called boAt that produces audio-focused electronic gadgets and lifestyle accessories. It outlines that boAt creates Apple charger cables, headphones, earphones, smartwatches, and other products targeted towards millennials. The founders initially invested 30 lakh INR. The global outboard boat market is expected to grow nearly 10% annually. boAt is headquartered in New Delhi, was founded in 2016, and has raised over $177 million with a valuation of over $266 million. The co-founders Aman Gupta and Sameer Mehta both have relevant experience and boAt utilizes influencer marketing, digital marketing, and personalized marketing. Major competitors are also discussed

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    presentation on Boat Digital Marketing

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    BOAT_PPT (1)

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    This document summarizes a startup presentation for a company called boAt that produces audio-focused electronic gadgets and lifestyle accessories. It outlines that boAt creates Apple charger cables, headphones, earphones, smartwatches, and other products targeted towards millennials. The founders initially invested 30 lakh INR. The global outboard boat market is expected to grow nearly 10% annually. boAt is headquartered in New Delhi, was founded in 2016, and has raised over $177 million with a valuation of over $266 million. The co-founders Aman Gupta and Sameer Mehta both have relevant experience and boAt utilizes influencer marketing, digital marketing, and personalized marketing. Major competitors are also discussed

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    1K views21 pages

    Boat PPT

    Uploaded by

    Prabhat Bist
    This document summarizes a startup presentation for a company called boAt that produces audio-focused electronic gadgets and lifestyle accessories. It outlines that boAt creates Apple charger cables, headphones, earphones, smartwatches, and other products targeted towards millennials. The founders initially invested 30 lakh INR. The global outboard boat market is expected to grow nearly 10% annually. boAt is headquartered in New Delhi, was founded in 2016, and has raised over $177 million with a valuation of over $266 million. The co-founders Aman Gupta and Sameer Mehta both have relevant experience and boAt utilizes influencer marketing, digital marketing, and personalized marketing. Major competitors are also discussed

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 21

    Presented by:

    THE START UP STORY


    • APPLE CHARGER CABLES WITH ANTI
    DESTRUCTION PROPERTIES

    • AUDIO FOCUSSED ELECTRONIC GADGETS LIKE


    HEADPHONES, EAR PHONES, SMART
    WATCHES ETC.

    • LIFESTYLE BRAND BRINGING FASHIONABLE


    AUDIO PRODUCTS AND ACCESSORIES TO THE
    MILLENNIALS.

    • INITIAL CAPITAL OF INR 30 LACS, INVESTED BY


    THE FOUNDERS.
    MARKET SIZE
    • GLOBAL OUTBOARD BOAT MARKET IS EXPECTED TO
    GROW FROM $5.29 BILLION IN 2022 TO $5.80 BILLION
    IN 2023 AT A COMPOUND ANNUAL GROWTH RATE-
    9.8%.
    COMPANY DETAILS
    Start up Name boAt Lifestyle

    Headquarters New Delhi, India

    Sector Consumer Electronics

    Founders Sameer Mehta, Aman Gupta

    Founded 2016

    Total Funding Raised $177 million (October 2022)


    $362.6 million (INR 3,000 crore,
    Revenue
    FY22)
    $266.8 million (INR 2,200 crore,
    Valuation
    April 2021)
    Website boat-lifestyle.com
    TEAM : boAt
    • AMAN GUPTA SAMEER MEHTA
    • B.Com • St. Xaviers
    • B.com
    • CA • Exe Dir Kores
    • MBA in Mktg (India) Ltd
    & Gen Mgmt. • Co-Founder
    • MBA in Fin & Imagine Mktg
    Strategy Pvt Ltd
    • Asst. Mgr
    Citibank
    • CEO Telemedia
    Pvt Ltd
    MARKETING STRATEGY

    • INFLUENCER MKTG

    • DIGITAL MKTG

    • PERSONALISED MKTG
    BALANCE SHEET
    FUNDING ROUNDS
    FUNDING ROUNDS 1 & 2
    FUNDING ROUNDS 3 & 4
    FUNDING ROUND 5
    SHARE HOLDING PATTERN
    MAJOR COMPETITORS AND THEIR CURRENT VALUATIONS
    Challenges BoAt Is Facing

    • Imported Products
    • Most of the BoAt products are made in China with third-party manufacturers & in 2020, due
    to the India-China dispute & covid-19, the companies are facing many issues in importing
    the products from China. So to solve this issue, under the PLI scheme, they have set up a
    50:50 joint venture with Dixon technologies to manufacture some boAt products in India.
    • But even this will not resolve the issue in the short term as it is costly to manufacture in
    India & even by 2024, around 50% of the BoAt products will be made in China.
    • Cut-throat Competition & No After-Warranty Service
    • There is too much in this space as new-age startups exist, and even traditional companies are
    stepping up in this category. The competitors of BoAt are Mivi, Skullcandy, Noise, pTron,
    Xiaomi, Samsung, etc. Also, if a product has issues after the warranty period expires, even if
    a customer is ready to pay the extra money, boAt currently does not offer after-warranty
    service.
    boAt
    Traction 4

    Potential Market 4

    Pedigree of the Team / Relevant work experience 4

    Scalability 4

    Execution 3
    Why Invest In boat ?
    THANK YOU

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