Week 2 Tutorial

Agenda: It’s easy to be

Creative – Learn how!
1- A Preview of ‘Chapter 2 –
Creativity, innovation,
opportunities &
entrepreneurship’,
An Open Forum, & Breakout
Activity.
2- Important Announcements
3- CLO 3.1: Critical Thinking
Part 1- ‘Searching for Information’
Workshop!
 1- Chapter 2: Creativity,
Innovations,….
1- A 5 Minutes Preview of Chapter 2
LO 2.1- The nature of creativity
Association, incremental & radical, left/right brain ..etc.
LO 2.2- Creativity as a process – Graham Wallas model, 1926!
Recognition-incubation-insight-validation/refinement
LO 2.3- Components of creativity, Creativity techniques, factors
influencing creativity.
Creative thinking…, Problem reversal ... etc., Pressure….etc.
LO 2.4- Model linking creativity, innovation and entrepreneurship,
& screening opportunities
Product feasibility, Market feasibility & Economic feasibility
Remember - You must read the chapter!
Chapter 2 : Creativity, …
2- An Open Forum:
Time to take a closer look at some aspects of Chapter 2:
(LO 2.2) The Creative Process, Graham Wallas, 1926

If you are studying in a face to face tutorial, discuss the questions in class. If you are studying in a fully online mode, post your answer on
chat.
2- An Open Forum: LO 2.4 Linking
Creativity, innovation & Entrepreneurship
Figure 2.4 A process model linking creativity, innovation and entrepreneurship

Figure 10.1
2- An Open Forum: Feasibility Analysis 3
critical issues in screening opportunities?
1- Product feasibility — Is it real?
Can the product be made or service delivered using
currently available technology?
2- Market feasibility — Is it viable?
Does anyone want it? Has the product any features that
someone values and would be ready to pay for?
3- Economic feasibility — Is it worth it?
Can the product be developed, manufactured and
distributed while generating a profit?
 2- An Open Forum
LO 2.3: 5 Creativity techniques
Technique Description
Problem reversal The action of viewing a problem from an
opposite angle

Forced analogy The action of making an association between

two unlike things to obtain new insights

Attribute listing The identification and listing of all major

characteristics of a product, object or idea

Mind maps A visual method of mapping information to

stimulate the generation and analysis of it

Brainstorming A conference technique by which a group tries

to find a specific solution for a specific problem
by amassing spontaneous ideas
Time for discussion
Chapter 2 : Creativity, …
3- Group Activity/Breakout Room Activity:
The RTA needs a creative solution to the following problem:

“Stop drivers from using their mobile phones

while driving!”
(LO 2.3) Apply Brainstorming technique by doing the following:
* Suspend judgement
* Think freely
* Encourage others to build on the
ideas of others.
Time for discussion
2- Important
announcements
 2- Important
announcements

Student Transition Achievement Retention Success

‘STARS’: ‘Adjusting to University Life’
See details in the next PowerPoint.
 ADJUSTING TO UNIVERSITY LIFE

Meet Other Students Time Management Student Discounts

Attend PASS online study groups, Access a range of discounts on

Schedule your assessments and
run by student facilitators to boost products and services with your
due dates using planners.
your academic performance. Student ID card/number.
Join the MATES mentoring program.

Learning Guides
Online Advice Podcasts
Find out what you will study,
assessment due dates, reading list, Make the most of your time at
Ask a counsellor questions
your lecturer’s details & the Western. Discover ‘
confidentially online. Read through
referencing style to use. Find them on Things Every WSU Student Should
some great advice about a range
vUWS or online through the Library. Know
of questions. ’ Also available on Spotify and
Need help? Call Student Infoline on 1300 668 370 ITunes.
 3- ‘Searching for
Information’- Workshop
* An important workshop within a ‘3 Parts Module’
aimed at learning & applying Critical Thinking ‘CT’
to your Writing.

EIM has 1 assessment, ‘The ER Team Project’ - worth

30 marks, requiring ‘Searching for Information’, refer to
your Learning Guide:

A must participate session with much information &

activities prepared by WSU Library Staff.