THE MARKETING

MIX
OR THE 7P’S
GROUP 2
 PANDELIGHT

1. Product: Pandesal
Name: Pandelight

2. Logo:

3. Tagline: Fill your stomach

with delight.
PANDELIGHT

Variants:

1. Plain
2. Ube-Cheese
3. Buko-Pandan
4. Garlic
 PANDELIGHT
1. Product
• Core Customer Value – the main value of the product is to
make sure that students, teachers, and school staff who can’t eat
breakfast at home can fill their stomachs at school.
• Actual Product – there are 4 variants to the product namely:
Plain, Ube-Cheese, Pandan and Garlic. The dough also has a mix
of moringa or malunggay which makes the pandesal more
nutritious.
• Agumented Product – Buy 10, Get 1 Free. Every ten of
pandelight bought, an extra pandelight of the same variant is
given for free.
 PANDELIGHT
2. Price: Cost-plus Pricing – Plain Pandelight
Ingredients Price
- This ingredients can can make a
- Bread Flour 50 g. P 30
total of 45 pandelight.
- Sugar 70 g. P7
- Vegetable Oil 60ml. P 11
• Intended profit: 20%
- Egg 1 P9
- Water 200 ml. P 0.25
~ 68 x 0.2 = P13.6 or P14
- Yeast 10 g. P5
• Cost-plus pricing
- Salt 6 g. P 0.25
~ 68 + 14 = 82 php
- Malunggay Leaves 21 g. P 5.50
• 82 / 45 = P1.82 or P2 would be the
Total: P 68 price of one pandelight.
 PANDELIGHT

3. Place
- Channel 3 or ‘direct-marketing’.

4. Promotion
- Advertising online, and by ‘word of mouth’.
 PANDELIGHT

5. People
• Baker – Solomon