ACTIVITY 2: LOCAL FAMOUS

ENTREPRENEUR (ESSAY AND

PREESENTATION)

BY: JUSTINE C. PAROCHA

BSAB 2-2
 Jose Magsaysay, Jr.
Entrepreneur-in-Residence
Magsaysay, Jose
Pantaleon was born
on February 28,
1961 in Quezon
City, Philippines.
Son of Jose Del
Fiero and Felicidad
(Pantaleon)
Magsaysay.
 Magsaysay earned his
Master of
Entrepreneurship
degree from the Asian
Institute of
Management in 2001
and completed the
Owner/President
Management Program
at the Harvard Business
School in 2016.
 Potato Corner is a well-
known food cart company in
the United States. It was
founded in 1990 by Joe
Magsaysay.

 He was then offered the

opportunity to become a
manager; his store
management abilities came
in handy when he and a
friend decided to open
Potato Corner. He went on
to become one of the
Philippines’ most successful
businessman. Potato
Corner’s food cart business
grew rapidly in 1992, and is
now a global franchise.
 Magsaysay believes
that completely
dedicating time and
effort to one's craft
can lead to success.
His advice to would-
be entrepreneurs is
to “Master one thing
only and do not
think about the
money. As soon as
you master your
craft, people will
want to be your
partner.”
Magsaysay's success story
started at the bottom of the
proverbial ladder. His entry
into the food industry began
when, as a part-time working
student, he was hired as a
janitor at Wendy's in 1983. He
rose through the ranks, moving
from management trainee to
its Board of Directors within
the space of a decade.

He is creative, focus,

determine, and driven.
 In the late 1990s, during the Asian financial crisis, Potato
Corner suffered its worst setback when franchisees started
to close down, bringing its total outlets down from a high of
120 to only 40.

 By 1997, a total of 120 kiosks were been opened, but

everything changed when the Asian crisis hit, resulting in
decreasing of active kiosks to 40 by year 2000.
Given that the crisis was a result of currency devaluation which
caused prices to increase and imports to become more
costly, Potato Corner was directly affected by the crisis because
most of its potatoes were imported from Belgium and
America.
Despite this obstacle, Potato Corner was able to surpass this
and achieved even more by expanding their brand into the
USA, Panama, Indonesia, Thailand, and Australia.
• They went with the flow and
made better ideas. As an
entrepreneur, you should find
ways to improve the society
and see what the people
actually need in order to
create successful
enterprises.
 REFERENCE
 From Future learn: The most
successful entrepreneurs in
the Philippines and how they
got started

• Asian institute of management

• Esquiser; Financial Adviser: 5
Business Lessons Every
Startup Can Learn from the Co-
Founder of Potato Corner Jose
Magsaysay
THANK
YOU!!!