Give each quality a Rank Your Ideas

score
The next step is to rank and compare your three high-
potential ideas. Rank each one on the three qualities of
feasibility, persuasion, and profit potential, along with two
Weigh the qualities
additional qualities: efficiency (how fast can this idea be
executed) and motivation (how excited are you about it).

Add more categories

1
“Figure out
how your idea
will be better”

2
The Ideal Customer

Understand Propose Offer

The better you understand, the Write the customer a letter and Your product may serve people
better you’ll be able to serve. propose a clear solution from a variety of backgrounds.

3
Tell the Story
Now it’s time to create your origin story. As in the world of
comic books, having a good origins story shows the
moment of transformation when the character evolves in an
essential way. Think about how you got into this, what
inspired you. Use some personal anecdote to forge an
emotional connection with your customer.

4
01 Bank Account &
Credit Card 02 Taxes
03 Invoicing

Have separate accounts: one to Set aside at least 25% of your Have a system that is fast an easy.
hold the money you make, the hustle income for paying taxes. Invoices can get messy once your
other to cover any expenses. have many customers.

04 Agreement for
service work 05 Legal Structure
06 Accounting

Where possible have some form Operating as a sole proprietor is This is another key system that
of written document or the easiest way to go for most doesn’t have to be complicated,
customizable email. side hustles. just some way to track income
and expenses.

5
Third Week
Pull together everything to get your offer up and running
Workflow
Write out your workflow in an orderly way
A workflow is the list of steps that must happen for a
process to be completed. For your side hustle, this means
noting down everything that needs to happen for customers
to make a purchase and receive what they paid for.

7
Calendars 2018

October November December

M T W T F S S M T W T F S S M T W T F S S

1 2 3 4 5 6 7 29 30 31 1 2 3 4 26 27 28 29 30 1 2

8 9 10 11 12 13 14 5 6 7 8 9 10 11 3 4 5 6 7 8 9

15 16 17 18 19 20 21 12 13 14 15 16 17 18 10 11 12 13 14 15 16

22 23 24 25 26 27 28 19 20 21 22 23 24 25 17 18 19 20 21 22 23

29 30 31 1 2 3 4 26 27 28 29 30 1 2 24 25 26 27 28 29 30

5 6 7 8 9 10 11 3 4 5 6 7 8 9 31 1 2 3 4 5 6