Prejudice

• General attitude structure and its effective

(emotion) component
– Type (valence) of the attitude
– Extremity (strength) of the attitude
HATES dandelions. Takes action : Prejudice with Discrimination

HATES dandelions. Does

nothing. Prejudice with No
discrimination.
 Prejudice
• It is possible to have a positive prejudice…
however, society tends to focus on
negative prejudices.
• …so, prejudice can be defined as A
HOSTILE OR NEGATIVE ATTITUDE
TOWARD PEOPLE IN A
DISTINGUISHABLE GROUP, BASED
SOLELY ON THEIR MEMBERSHIP IN
THAT GROUP
• Think about the following people
 Stereotyping
• Generalization about a group of people in
which identical characteristics are
assigned to virtually all members of the
group, regardless of the actual variation
among the members
 Discrimination
• unjustified negative or harmful action
toward the members of a group, simply
because of their membership in that group
• Prejudice refers to a general attitude structure
and its affective, emotion component
• Stereotyping is a generalization about a group
of people in which identical characteristics are
assigned to virtually all members of the group,
regardless of the actual variation among the
members.
• Discrimination is an unjustified negative or
harmful action toward the members of a group,
simply because of their membership in that
group