What is Sitecore

SITECORE SERVICE HAS WON GREAT RECOGNITION AND NUMEROUS

WEB AWARDS FOR ITS SOFTWARE SUITE, THE SITECORE EXPERIENCE
PLATFORM. RECOGNIZED FOR EXCELLENCE IN WEB CONTENT
MANAGEMENT SYSTEMS, DIGITAL EXPERIENCE DELIVERY PLATFORMS,
AND MULTI-CHANNEL CAMPAIGN MANAGEMENT, IT PROVIDES A
FRAMEWORK TO USERS THAT IS BOTH EXTREMELY ROBUST AND AT THE
LEADING EDGE OF MODERN DEVELOPMENT FOR CONTENT
MANAGEMENT SYSTEMS.
Sitecore consists of three major products:

 Sitecore Experience Manager (XM)

 Sitecore Experience Platform (XP)
 Sitecore Experience Commerce (XC)
Sitecore Experience Manager (XM)

 XM refers to the web content management (WCM) core of XP. XM encompasses

the features involved in the creation, management, personalization, and publishing
of content.
 Sitecore Experience Manager (XM) is a uniquely powerful, enterprise-grade CMS
with rich features and capabilities to help businesses grow, attract, convert, and
retain customers. Highly successful digital experience platforms are built on a
powerful content management system and Sitecore XM is a comprehensive suite
of solutions that can help you personalize content and deliver the best marketing
campaigns.
Sitecore Experience Platform (XP)

 Create connections, drive conversions, and foster loyalty. With customer data,
analytics, AI, marketing automation, and more
 Sitecore Experience Manager (XM) is the core of Sitecore’s enterprise-class
marketing tech stack. With this CMS solution, marketers and designers can
develop, design, track, deliver, and tailor experiences. One of the biggest
advantages of using XM is that you can integrate with several third-party services,
enabling you to create a powerful, interconnected solution to serve several
business purposes.
 You can integrate it with a CRM, e-commerce system, CDP, ECM, social media
tool, ERP, DAM, language translation service, and more. With these integrations
and features, Sitecore XM enables you to build engaging, rich experiences that
convert more effectively than ever.
Sitecore Experience Commerce (XC)

Sitecore Experience Commerce provides eight unique business tools which are a business
user’s interface for Sitecore XC’s primary components. Each consisting of its own unique
dashboard to allow management of your business.
 Merchandising: This dashboard allows you to create and manage catalogs, categories,
and sellable items — including product bundles. Catalogs are typically imported from
an ERP or PIM but manual creation is also available.
 Inventory: This tool allows you to distribute sellable items that are independent from
catalogs or categories. You can control all available inventory according to your
business needs.
 Pricing: This business tool allows you to manage price book, price card, snapshots and
tags for a sellable item. The list price of an item is set at the catalog level, and the sell
price is what is shown on a web shop (what customer expects to pay for an item). This
is also typically imported from an ERP but can be created manually.
 Promotion: With the use of this business tool, you are able to centrally define,
approve, and apply a set of criterions to obtain benefits on the purchase of a
sellable item.
 Orders: This business tool gives informative insight into all the existing orders in
the Sitecore XC system. It can be used by customer service reps to cancel an
order, place an order on hold, or release from hold. Orders are connected
with customer information, allowing you to see order information from the
Customer business tool defined below.
 Customers: You can use this business tool to add, search, or edit a customer’s
details.
 Relationship Definitions: This business tool is only accessible by users with role
of Relationship Administrator (a predefined role in Sitecore XC) and contains an
area where upsell and cross sell relationships can be mapped from a higher level.
 Composer: This is also another feature only accessible to users with the
Commerce Server Admin role. It allows you to create an entity view; which is
then used to add custom property field(s) to a commerce entity (i.e. sellable
item, catalog, etc.).
Solutions for

Sitecore is a composable platform for rich customer experiences, from content to

commerce.
 Web framework
Sitecore is much more than just a web content management tool, but is actually an
entire web framework which allows you to create reusable site components in one
repository, all of which can be selected and assembled across multiple sites.
 Intuitive end user interface
Sitecore CMS is designed so as to have the look and feel of Microsoft Word, which
virtually everyone is familiar and comfortable with.
 Ease of customization
Sitecore has a highly customizable workflow engine which allows integration with
third parties, and is so flexible that right out of the box.
 Scalability
Sitecore is robust enough that it can drive even the biggest, most powerful websites
on the Internet, which means it will not get bogged down by a feature-rich site,
and will present the optimum display at all times.
 Multiple Language Support
Sitecore allows administrators and editors to work in their native languages, with its
multi-lingual services, including language translation and coordination of all site
languages.
 Personalization
Personalization enables you to deliver targeted, relevant content to your site visitors.
Personalization is the method for displaying targeted, relevant content to your
contacts based on their characteristics and behaviour, such as location, gender, or
previous visits.