AOA!

Welcome to my presentation
My presentation is about Marketing and
its different Aspects (Basics)
Introduction :
• Highlight the pervasive nature of marketing in our daily lives, from the
products we use to the advertisements we encounter.
Definition:
• Marketing is the dynamic process of creating, communicating,
delivering, and exchanging offerings that have value for customers,
clients, partners, and society at large. It’s not just about selling; it’s
about creating meaningful connections.
Nature of Marketing:
Dynamic and Evolving:
• Explore examples of how marketing strategies evolve in response to
technological advancements, cultural shifts, and changing consumer
behaviors.
Customer-Centric:
• Emphasize the importance of understanding customer needs and
preferences to tailor marketing efforts effectively.
 Functions of Marketing:
Product Development:
• Showcase studies of successful product launches, emphasizing the research and
development phase.
Promotion:
• Discuss the various promotional channels such as social media, influencer marketing, and
traditional advertising.
Distribution:
• Explain the significance of efficient distribution channels in ensuring products reach
consumers seamlessly.
Pricing:
• Provide examples of pricing strategies, including value-based pricing and competitive pricing.
Scope of Marketing:
Goods vs. Services:
• Contrast marketing approaches for tangible goods (e.g., smartphones)
and intangible services (e.g., consulting).
Global Marketing:
• Explore how cultural nuances impact marketing strategies in different
regions, emphasizing the need for localization.
Importance of Marketing
Business Growth:
• Share success stories of businesses that experienced substantial
growth due to effective marketing campaigns.
Customer Satisfaction:
• Highlight the role of customer feedback and market research in
shaping products and services that meet customer expectations.
Economic Impact:
• Discuss how a vibrant marketing landscape contributes to economic
development by fostering competition and innovation.
This was all about Marketing and its
different Aspects of Study.
Any Questions ❓❓

• Thank You For Your Cooperation!!