Vision and Mission

of
Microsoft’s company
Presented by: Kanwaljeet
singh
This Photo by Unknown Author is licensed under CC BY-SA
A Microsoft building in the European
union.
Microsoft’s corporate vision statement
and mission statement are synonymous
in representing the computer software
and hardware, consumer electronics,
and online services business.
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Microsoft’s vision is “to help people
and businesses throughout the world
realize their full potential.” this
vision statement shows that the
company presents its computing
products as tools that people and
business organizations can use for
their personal or organizational
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development.
Microsoft’s corporate vision statement
has the following components:
1. Value proposition: To help realize
their full potential.
2. Target market: People and businesses
throughout the world.
Microsoft’s corporate vision statement also
specifies the target market. In stating
“people and businesses throughout the
world,” the technology company defines its
target market as composed of every person
and business organization in the world.
In this regard, the business strengths
detailed in the SWOT analysis of Microsoft
Corporation support the fulfillment of the
corporate vision statement.
 This Photo by Unknown Author is licensed under CC BY-SA
This Photo by Unknown Author is licensed under CC BY-SA
Microsoft’s mission is “to empower
every person and every organization
on the planet to achieve more.” this
statement shows that the business
focuses on the empowerment of people
and organizations, through the
company’s information technology goods
and services.
The following components are
significant in Microsoft’s corporate
mission statement:
1. Value proposition: Empowerment to
achieve more.
2. Target market: All persons and
organizations in the global market.
The corporate mission shows Microsoft’s
value proposition in offering its products
to target customers. One of the
company’s main strategic goals is to
ensure that its information technology
products provide empowerment to
customers, so that they can achieve
more of their own objectives.
This product development emphasis in
the mission statement affects Microsoft
corporation’s generic strategy for
competitive advantage and strategies
for intensive growth, which also
facilitate the fulfillment of the firm’s
corporate mission statement.
Thank you